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Cloudinary is the Image and Video API platform trusted by millions of developers and over 10,000 companies worldwide. The company provides powerful tools for developers and enterprises to optimize visual content delivery, performance, and user engagement.
You will own the complete Growth Marketing strategy and execution across Cloudinary's self-service product-led growth (PLG) funnel, from initial acquisition through qualified pipeline and new paying accounts. This is a strategic and hands-on leadership role managing a lean, high-output team of employees and specialist contractors.
Key responsibilities include:
• Own growth marketing strategy and execution across the self-service PLG funnel, managing the full journey from acquisition to qualified pipeline and new paying accounts.
• Set the growth portfolio by allocating budget, talent, and experimentation capacity across paid acquisition, SEO, GEO/AEO/AI discovery, tools, content, conversion rate optimization (CRO), and lifecycle campaigns.
• Build and scale owned acquisition assets including programmatic and product-led content, free tools, guides, glossaries, landing pages, and emerging AI agent-friendly discovery surfaces.
• Lead an evidence-led experimentation program: frame hypotheses, establish success criteria, prioritize tests, make rapid stop/scale decisions, and convert learnings into repeatable playbooks.
• Own performance visibility and measurement by partnering with Data, RevOps, Product, and Sales to maintain trusted funnel definitions, diagnose data discrepancies, establish attribution guardrails, and model maturity from lead to pipeline and revenue.
• Be the business owner for Growth Marketing ROI: create CFO-ready investment cases, distinguish attributed revenue from influenced value and leading indicators, and make capital-allocation recommendations.
• Manage and develop a lean team; design pod structure, hiring plans, operating processes, quality controls, and AI-enabled ways of working.
• Align senior stakeholders across Product, Web, Content, Design, Sales, RevOps, Finance, and leadership, translating growth insights into clear asks, durable ownership, and shipped work.
• Represent Growth Marketing in weekly leadership reviews and executive forums, communicating results, risks, decisions required, and next-week priorities with clarity.
Requirements:
• 10+ years in B2B SaaS growth, demand generation, PLG, or performance marketing, combining strategic leadership with a hands-on approach to driving growth specifically among developer audiences.
• Target-driven persona with deep technical understanding of developers, combined with rigorous grasp of both human developer and AI agent audiences.
• Track record of owning integrated growth across paid, organic, lifecycle, CRO, and content/product-led acquisition, with judgment to decide where each lever belongs.
• Strong command of SaaS funnel analytics, attribution, cohort analysis, conversion metrics, budget modeling, and executive-level ROI storytelling.
• Hands-on expertise in performance marketing and organic acquisition, plus working fluency in technical SEO, AI search/discovery, web experimentation, and marketing automation.
• Experience building high-velocity experimentation systems and operating with ambiguity, imperfect data, and fast-changing product or market conditions.
• Exceptional cross-functional leadership: able to align senior stakeholders and work credibly with Product, Engineering, Data, Finance, Sales, and creative partners.
• Practical AI-first operating mindset: uses automation and agents to accelerate research, content, analysis, and operational throughput while retaining quality and commercial judgment.
Preferred qualifications:
• Experience in developer-facing, API, media technology, infrastructure, or technically complex SaaS products.
• Experience scaling free tools, programmatic content, marketplaces, or other owned acquisition products into measurable commercial value.
• Experience leading distributed employees, agencies, and contractor teams across multiple specialist disciplines.
• Experience in online marketing driving registration.
