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Salary: USD 150,000 - 200,000 / annual
Empatica is a full-stack digital healthcare company pioneering digital biomarker development and continuous patient monitoring powered by AI. The platform combines medical-grade smartwatches, software, and physiological/behavioral digital biomarkers to enable continuous remote health monitoring across multiple conditions.
As Director of Marketing, you will own Empatica's marketing strategy end-to-end with a strong focus on growth and demand generation in the US market. You'll lead a marketing team and budget, building a data-driven demand engine across B2B, B2C, and patient-facing segments while collaborating closely with Sales, Product, and Clinical teams.
Key responsibilities include:
- Developing and implementing comprehensive marketing strategies covering organic and paid initiatives
- Owning the demand generation engine end-to-end: lead generation, ABM initiatives, lifecycle marketing, and nurture programs across the full funnel
- Building the organic growth engine across SEO, content, and thought leadership, translating clinical evidence into content that builds trust with clinicians, patients, and pharma partners
- Overseeing the marketing technology stack and website performance, driving continuous CRO, SEO optimization, and effective use of marketing automation platforms (Salesforce, HubSpot, Pardot)
- Managing market research, data collection, analysis, and interpretation
- Overseeing team members and ensuring objectives are met
- Collaborating with Product to develop marketing materials and programs
- Conducting continuous competitive and consumer trend analysis
- Working with the Director of Communications to strengthen market presence
- Establishing automated, accurate reporting of marketing KPIs in partnership with Business Operations
Requirements:
- Solid knowledge of digital health, medtech, or healthcare wearables industry
- Deep understanding of the US healthcare market, including buyer dynamics, reimbursement, payer considerations, and marketing compliance (FDA promotional rules, HIPAA)
- Proven track record building organic growth engines across SEO, content, and thought leadership, ideally in clinical or regulated settings
- Ability to translate clinical evidence and published research into content that earns trust with clinicians, patients, and pharma partners
- 8+ years of marketing experience, including 3+ years in a managerial role
- Proven expertise in growth marketing (paid or organic) with track record of scaling acquisition and improving unit economics
- Hands-on or leadership experience with demand generation tactics: lead generation, lead scoring/nurturing, ABM, and lifecycle marketing automation
- Strong analytical skills and comfort working with data to measure performance
- Excellent written and spoken English
Nice to have:
- Experience in both B2B and B2C/B2B2C go-to-market models
- Experience marketing to clinicians, researchers, or patient communities
- Working knowledge of CRO and SEO principles with experience overseeing website performance and marketing tech stack decisions
- Hands-on fluency with Google Analytics, HubSpot, Salesforce, and ad platforms (Google Ads, Meta, LinkedIn)
