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Salary: USD 196,000 - 270,000 / annual
Chime is seeking a Director of Growth and Acquisition Marketing to lead its full digital acquisition portfolio and drive the next chapter of growth. This is a leadership role focused on building great teams, delivering business results, and identifying tomorrow's growth opportunities.
In this role, you will own performance across Chime's complete digital acquisition portfolio—paid social, paid search, affiliate, YouTube, mobile/app networks, and emerging channels—while delivering ambitious growth, efficiency, and customer acquisition cost (CAC) targets. You will make portfolio-level investment and prioritization decisions across channels, talent, technology, and vendor partnerships, balancing near-term performance against long-term capability building.
You will lead and develop a team of experienced channel managers as a true player-coach, staying close enough to the work to challenge assumptions and unblock hard problems while multiplying impact through people and systems. Key responsibilities include building new acquisition channels and technology-enabled growth motions beyond optimizing the existing mix, staying plugged into the external digital ecosystem (platforms, agencies, AI/martech vendors, startups) to identify opportunities early, and pushing the organization to rebuild how it works around AI—from experimentation and creative production to media buying and measurement.
You will partner cross-functionally with Media Planning/MMM, Growth Product Marketing, Analytics, Risk, and Finance to align channel strategy to company-level growth and CAC goals. You will also represent Digital Acquisition in senior leadership forums, translating channel performance into business outcomes for Growth Leadership Team, Executive Committee, and Board-level audiences.
Chime is a financial technology company (not a bank) on a mission to help millions of everyday people achieve financial progress through user-friendly tools and intuitive platforms. The company has built one of the strongest digital acquisition organizations in the industry.
REQUIREMENTS:
- Experience leading a multi-channel digital acquisition or growth organization with meaningful business accountability (not only channel-level metrics)
- Demonstrated record of owning growth, efficiency, and business outcomes
- Experience managing a significant media portfolio and making prioritization tradeoffs across channels, technology, and vendors
- Leadership style that blends strategic range with hands-on credibility—comfortable operating as both strategist and player-coach
- Experience building or scaling teams and developing future leaders
- Comfort operating in a fast-moving, cross-functional, senior-executive-visible environment
