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Frame Security is an AI-native cybersecurity awareness platform that generates personalized security training and hyper-realistic simulations tailored to each organization's unique policies, tools, roles, and risks. The company is building the next generation of security awareness training for the AI era, moving beyond static, generic content to deliver role-specific training (e.g., secure coding for developers, AI-generated voice phishing defense for finance teams).
You will serve as Director of Field Marketing, responsible for establishing and scaling Frame's field marketing program from the ground up. This is a hands-on, strategic role requiring both big-picture thinking and operational rigor. You will own the complete field marketing strategy and execution, including conferences, trade shows, executive dinners, roundtables, customer events, and partner events.
Key responsibilities include:
- Develop and execute Frame's field marketing strategy, selecting high-impact events, communities, and sponsorship opportunities based on deep cybersecurity industry knowledge.
- Manage end-to-end event execution: vendor coordination, logistics, travel, booth design, swag, signage, attendee experience, and post-event follow-up.
- Drive pipeline generation through creative field marketing initiatives in close partnership with Sales and Partner teams.
- Collaborate with GTM Systems & Tools teams to ensure accurate lead capture, attribution, campaign measurement, and event ROI tracking.
- Manage budgets, timelines, project plans, and reporting with exceptional attention to detail.
- Coordinate across Sales, Marketing, Leadership, customers, and partners to ensure seamless alignment and execution.
- Equip sales teams with information, resources, and logistics needed to maximize event success.
- Continuously test new event formats and engagement strategies to strengthen Frame's presence in the cybersecurity community.
This role requires a startup-minded marketer who can build programs from scratch, execute flawlessly, and create meaningful engagement with security leaders. You must balance strategic judgment with operational discipline, seeing the big picture while obsessing over details. Strong understanding of the cybersecurity industry landscape is essential to recommend which investments are worthwhile.
Requirements:
- Proven experience in field marketing, event marketing, or similar go-to-market roles at B2B SaaS or technology companies.
- Deep familiarity with the cybersecurity industry, including key conferences, communities, and decision-maker networks.
- Demonstrated ability to build and scale marketing programs from scratch in a startup environment.
- Exceptional project management and operational discipline: budget management, timeline tracking, lead attribution, and ROI measurement.
- Strong cross-functional collaboration skills; ability to coordinate effectively with Sales, Marketing, Leadership, customers, and partners.
- Hands-on execution capability; comfort with logistics, vendor management, and event details.
- Strategic thinking combined with attention to detail; ability to evaluate which events and initiatives drive real business impact.
