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Salary: GBP 90,000 - 110,000 / annual
Pax8 is seeking a Director of Sales Development Representatives (SDR) to build and lead a high-performing, AI-enabled SDR organization across EMEA. This is a strategic leadership role combining modern sales leadership with AI adoption, automation, and data rigor.
Key Responsibilities:
- Set SDR strategy and performance frameworks, defining excellence and creating predictable outcomes
- Embed AI and automation into SDR workflows to improve targeting, prioritization, outreach effectiveness, and team capability
- Build and develop an exceptional SDR leadership bench, coaching leaders and lifting standards across the team
- Create operational discipline through outstanding CRM usage, strong data hygiene, and clear performance visibility
- Partner across Sales, Marketing, and RevOps to align on lead quality, feedback loops, and conversion improvements
- Use dashboards and performance signals to identify patterns, diagnose blockers, and scale what works
- Champion smart tooling and ways of working, operating confidently in systems like Salesforce, Power BI, Workboard, and Miro
You'll directly influence how Pax8 converts demand into revenue, improving SDR effectiveness and building a modern, AI-literate function that helps teams move faster and win more consistently.
Pax8 is a fast-growing, dynamic organization with a startup feel, on a mission to build the managed intelligence marketplace and empower small businesses to do more with smarter technology. The culture emphasizes trust, collaboration, continuous learning, and personal connection. The Bristol office is located at The Distillery in the city centre (5 minutes from Temple Meads Station) with modern facilities including break-out rooms, wellness areas, and games.
Requirements:
- Substantial leadership experience in SDR, inside sales, or demand environments within B2B SaaS or technology
- Demonstrated success building predictable pipeline through performance frameworks, coaching, and operating cadence
- Proven capability implementing AI-enabled process improvements and automation to increase efficiency and conversion
- High data fluency—confident interpreting dashboards, CRM signals, and performance trends to drive action
- Strong cross-functional influence in matrixed organizations, partnering effectively with Sales, Marketing, and RevOps
- Structured, delivery-minded approach to projects and change, with clear communication
- Leadership style rooted in integrity and transparency
- Valid right to work in the UK
