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Salary: USD 160,000 - 190,000 / annual
Saltbox is a logistics and workspace platform that helps eCommerce entrepreneurs scale their online businesses. The company provides flexible warehouse suites, offices, and hands-on logistics support for small business owners across Fashion & Apparel, Health & Beauty, Electronics, and other sectors.
You will build the demand generation function from the ground up as Director of Demand Generation, reporting to the VP of Marketing. This is a newly created role positioned at the intersection of occupancy growth, new market launches, and services revenue expansion. Initially a player-coach role, you'll design systems and strategy while executing tactical work yourself as the team scales.
Key responsibilities include:
**Strategy & Planning**: Define demand strategy across owned, paid, and partner channels to keep buildings full and manage churn. Translate company revenue goals into defensible pipeline plans. Align campaigns, content, and launches as a cohesive strategy.
**Market Launches**: Own go-to-market campaigns for every new market and building from planning through results. Set and manage launch budgets across digital, traditional, and partnership spend. Collaborate with local teams to ensure launches fit real market conditions.
**Team & Partner Leadership**: Manage and coach direct reports as the team grows. Hold digital and content agencies to the same standards as internal staff. Run hands-on onboarding for new hires and partners. Set clear KPIs and review progress regularly.
**Pipeline, Analytics & AI**: Own marketing pipeline numbers and report weekly, monthly, and quarterly to leadership. Oversee paid and owned performance, optimizing for lead volume and cost per lead. Direct which recurring workflows get automated via AI agents. Partner with Revenue Ops on lead scoring and funnel accuracy. Step into tactical work where gaps exist.
Success is measured by: qualified leads and tours against targets, marketing-sourced pipeline deals and dollars, services revenue attach rates, new market launch volume, campaign velocity improvements, direct report KPI achievement within 90 days, and quarterly automation progress via AI agents.
The company emphasizes AI fluency as a core expectation—you should not only use AI yourself but raise the AI capability of your team with concrete examples of shipped work.
**Requirements**:
- 7+ years in demand generation or growth marketing, with at least 2 years managing people
- Demonstrated AI fluency with concrete examples of what you've shipped and how you've elevated team AI capability
- Experience owning lead and revenue numbers (MQLs, SQLs) with accountability
- Track record of planning and executing a market launch or cross-channel campaign with supporting metrics
- Strong analytics skills across paid, organic, website, and email channels
- Comfort as a player-coach: hands-on execution while building team capacity
- Ability to thrive in ambiguity and take ownership of outcomes, not just tasks
- Scrappy enough to execute on a small team, disciplined enough to scale and delegate
