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Step is a fintech company on a mission to improve the financial future of the next generation, now backed by Beast Industries (MrBeast's parent company). The company is scaling its banking and borrowing products to millions of users and seeking a Director of Marketing Technology to own the end-to-end marketing technology stack.
This is a hands-on, deeply technical role bridging Marketing, Product, and Engineering. You will architect and operate Step's martech ecosystem, currently fragmented across multiple platforms and teams. Your responsibilities span four core areas:
**Marketing Technology Stack Ownership:** Design and maintain the architecture of Step's CDP (Segment), MMP (AppsFlyer), lifecycle platform (Braze), data aggregation, and analytics tooling. Manage all martech vendor relationships, including evaluation, implementation, optimization, and contract negotiations. Establish documentation, QA, and governance standards ensuring reliability and privacy compliance.
**Ad Channel & Attribution Integration:** Configure and validate integrations with paid channels (Meta, Google, TikTok). Own server-side conversion APIs, event schemas, attribution windows, and first-party audience syncs. Manage mobile measurement (AppsFlyer/Segment), including SKAN/postback configuration, conversion windows, and deduplication. Partner on GA4 implementation and incrementality analysis.
**Data Infrastructure for Marketing:** Build and maintain pipelines and data models powering marketing reporting, audience segmentation, and campaign measurement. Ensure consistent identity, event, and audience definitions across product, warehouse, and activation platforms. Develop self-serve dashboards and automations enabling marketers to independently analyze spend pacing, funnel conversion, LTV, and incrementality.
**Marketing Program Execution:** Own the technical build of Step's monthly rewards and offers program, including targeting logic, delivery, tracking, and post-campaign analysis. Support lifecycle and CRM campaign execution in Braze.
You'll start as a hands-on individual contributor with the opportunity to build and lead a marketing technology team as the function scales. This role takes technical work off engineering's plate while raising the bar on what marketing can measure, automate, and personalize.
Required: 7+ years in software engineering, data engineering, or marketing technology with meaningful hands-on engineering experience. Proven ownership of modern martech stacks at consumer companies (CDP, MMP, lifecycle platforms). Strong SQL and scripting proficiency (Python or JavaScript). Deep understanding of mobile and web attribution, conversion APIs, SKAdNetwork, postbacks, and deduplication. Excellent communication bridging marketing, engineering, and executive audiences. Preference for shipping working solutions quickly over perfection. Experience operating martech at scale through viral moments or traffic spikes is a plus.
