SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
BDG is seeking a Director of Integrated Marketing to lead strategic marketing initiatives across key verticals including Auto, Finance, Retail, CPG, Food, and QSR. This role sits at the intersection of creative strategy and business development, responsible for expanding BDG's influence beyond its core female lifestyle audience into new growth categories.
Key Responsibilities:
- Develop and execute innovative, insight-driven marketing strategies across multiple industry verticals
- Collaborate cross-functionally with Sales, Branded Content, Video, Experiential, Research/Trends, and Social/Talent teams to craft compelling strategic proposals
- Manage margins and cost of goods sold (COGS) for all pitched programs, balancing creative excellence with profitability
- Create multi-platform marketing opportunities that authentically connect advertisers to BDG audiences through storytelling and proprietary insights
- Own the strategic packaging and visual presentation of all proposals to inspire clients and brand partners
- Leverage data, insights, and research to design evidence-backed marketing solutions
- Manage cross-functional workflows to ensure seamless execution and clean handoffs to post-sale and account management teams
- Stay current with digital innovation and cultural trends to inspire team ideation
- Participate in client meetings and presentations to bring creative strategies to life
Required Qualifications:
- Creative and collaborative mindset with exceptional verbal and written communication skills
- Proactive self-starter with entrepreneurial spirit and strong understanding of sales objectives
- Data-driven approach to storytelling with ability to turn analytics into actionable marketing opportunities
- Deep understanding of digital media, cultural trends, and brand marketing
- Proficiency with design tools (Canva, Keynote, Microsoft Office Suite)
- Experience with analytics and media measurement platforms (Google Analytics, comScore, Quantcast, Shareablee)
- Ability to multitask and thrive in fast-paced environments with strong organizational and detail-oriented skills
