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Salary: USD 190,000 - 240,000 / annual
Altus Group seeks a Director of Integrated GTM Campaigns to lead go-to-market strategy and execution across Product, Marketing, and Commercial teams globally. This is a critical leadership role responsible for translating product innovation and market priorities into compelling, integrated campaigns and sales plays that drive customer acquisition, expansion, retention, and measurable commercial performance.
Reporting to the Senior Vice President of Product Marketing and Partners, you will establish a global GTM operating rhythm, create repeatable campaign direction, messaging architecture, and campaign playbooks. Regional Field Marketing and Commercial teams will localize and execute these programs based on market needs.
Key responsibilities include: building authentic relationships with Product Management, Marketing (Content, Digital, Social, Events, Field), and Commercial leaders across Inside Sales, Mid-Market, Enterprise Sales, and Account Management in North America, EMEA, and APAC; translating commercial priorities and product capabilities into integrated acquisition, expansion, retention, and product-market education initiatives; establishing regular operating rhythms with leadership around major plays and campaign performance; co-designing global integrated demand generation campaigns and sales plays across account-based marketing, events, webinars, multi-touch nurture, digital, social, content, competitive response, and product launches; owning global campaign briefs, messaging architecture, audience strategy, and success measures; establishing repeatable GTM methodologies and frameworks; and building, mentoring, and developing a distributed global team of campaign strategists and program managers.
You will partner with Field Marketing and operations to establish integrated reporting, assess pipeline contribution, revenue influence, win rates, and campaign efficiency, using performance data to optimize strategy, messaging, targeting, and channel mix. The role balances strategic leadership with selective hands-on execution while establishing the operating model and scaling capability over time.
Required: 10+ years B2B marketing experience with at least 5 years in business development, sales, client strategy, or closely related commercial roles. Demonstrated ability to build trusted relationships with senior Product, Marketing, and Commercial leaders. Proven track record designing and executing integrated demand generation and go-to-market programs that generated measurable pipeline and revenue in B2B technology. Background in B2B software, SaaS, or technology-enabled professional services (AI-enabled solutions experience valued). Strong understanding of B2B SaaS GTM motions and commercial performance measures. Experience managing, developing, and scaling teams. Comfort operating hands-on in campaign execution while leading and scaling teams. Ability to partner with Marketing Operations, Sales Operations, FP&A, and analytics teams to interpret performance data. Practical experience applying AI/Gen AI to GTM planning and targeting.
