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Salary: USD 190,000 - 220,000 / annual
The Director, Integrated GTM Campaigns is a strategic leadership role at Altus Group responsible for building the connective layer between Product, Marketing, and Commercial teams. This director will translate product innovation, market priorities, and customer needs into compelling integrated campaigns and sales plays that drive customer acquisition, expansion, retention, and measurable commercial performance.
Reporting to the Senior Vice President of Product Marketing and Partners, the director will establish a global go-to-market operating rhythm, provide repeatable campaign direction, develop messaging architecture, and create campaign playbooks. Regional Field Marketing and Commercial teams will localize, execute, and optimize these programs based on market needs. Until the team is fully built, this leader will balance strategic leadership with selective hands-on execution while establishing the operating model and scaling capability over time.
Key responsibilities include building authentic relationships with Product Management, Content, Digital, Social, Events, and Field Marketing teams across North America, EMEA, and APAC. The role requires understanding commercial priorities, product capabilities, roadmap opportunities, buyer personas, and market needs, then translating them into integrated acquisition, expansion, retention, and product-market education initiatives. The director will establish regular operating rhythms with Product, Marketing, and Commercial leadership around major plays, customer priorities, and campaign performance.
The director will co-design global integrated demand generation campaigns and sales plays across account-based marketing, events, webinars, multi-touch nurture, digital, social, content, competitive response, and product launch initiatives. Responsibilities include owning global campaign briefs, messaging architecture, audience and persona strategy, and success measures. The role requires establishing repeatable GTM methodologies and campaign frameworks that improve efficiency and consistency while enabling local experimentation.
As Altus Group grows, the director will build, mentor, and develop a distributed global team of campaign strategists and program managers with clear accountability for programs, regions, or lines of business. The director will create clear interfaces across functions to reduce duplication and clarify decision rights, and build team capability in integrated campaign planning, modern GTM methods, commercial acumen, analytics, and AI/Gen AI applications.
The director will partner with Field Marketing and operations to establish integrated reporting, assess pipeline contribution, revenue influence, win rates, and campaign efficiency. The role requires using performance data and commercial feedback to optimize campaign strategy, messaging, audience segmentation, and field execution, while providing regular actionable reporting on campaign performance and lessons learned.
