SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Salary: USD 160,000 - 180,000 / annual
Sol de Janeiro, a globally recognized beauty brand founded in 2015 and headquartered in New York, is seeking a Director of Integrated Communications for the Americas region. This is a leadership role responsible for building strategies, teams, and programs that transform product launches, partnerships, cultural moments, and brand storytelling into meaningful conversation, advocacy, and cultural relevance.
Reporting to the Executive Director of Global Integrated Marketing, Communications & Culture, you will serve as the primary architect of earned strategy for the Americas (US, Canada, LATAM) and act as a critical bridge between global priorities and local market execution. You will oversee both Communications and Influencer Relations functions, ensuring all earned efforts are strategically aligned and connected to broader business objectives.
Key responsibilities include:
**Lead the Americas Earned Ecosystem:** Develop and lead overarching earned strategy across public relations, influencer relations, creator engagement, brand storytelling, product communications, and cultural activations. Create a unified approach that brings Communications and Influencer Relations together behind clear strategic objectives. Establish annual earned priorities, planning frameworks, and performance expectations.
**Translate Global Strategy Into Market-Relevant Execution:** Partner with global stakeholders to translate brand strategy into culturally relevant execution. Evaluate global initiatives through a local market lens, localize launches and partnerships while protecting core brand ideas, and advise leadership on marketplace behavior, media trends, and emerging cultural opportunities.
**Lead Communications & Influencer Strategy:** Oversee integrated earned strategies across fragrance and body launches, hero products, brand campaigns, retail activations, partnerships, and cultural moments. Lead earned media strategy, narrative development, product storytelling, and executive visibility. Oversee the brand's creator and influencer ecosystem, ensuring creators are selected strategically based on audience alignment, cultural relevance, and business objectives. Build strong relationships with key editors, media leaders, and industry influencers.
**Drive Brand Heat & Cultural Relevance:** Identify opportunities for Sol de Janeiro to participate in culture authentically. Develop earned strategies that generate attention beyond the scale of paid investment. Partner with cross-functional teams to identify emerging trends and conversation-driving moments. Balance short-term visibility with long-term brand building.
**Lead Teams, Agencies & Reputation:** Lead, coach, and develop a multidisciplinary Communications and Influencer Relations organization. Establish clear goals, priorities, and performance expectations. Build a culture of accountability, collaboration, and continuous improvement. Oversee agency relationships and serve as a senior communications advisor to the business on sensitive matters and reputational risks.
**Measure Impact & Drive Operational Excellence:** Establish scalable processes and planning rhythms. Develop measurement frameworks that demonstrate the impact of Communications and Influencer investments. Evaluate performance across brand heat, share of voice, earned reach, creator advocacy, brand health, and commercial impact. Use data and insights to continuously improve strategy and organizational capabilities.
The ideal candidate is a builder, operator, strategist, and storyteller who understands that success is measured by the ability to create sustained brand desire, turn product launches into cultural moments, and convert earned attention into long-term brand equity and business growth.
**Requirements:**
- 10+ years of progressive experience across Communications, Public Relations, Influencer/Creator Marketing, Integrated Marketing, or related earned disciplines
- Significant experience developing and leading integrated Communications and Influencer/Creator strategies for a consumer-facing brand
- Proven experience building strategies that connect earned attention, cultural relevance, and storytelling to measurable brand and business outcomes
- Strong understanding of the modern earned ecosystem, including media, creators, social conversation, partnerships, cultural moments, and consumer advocacy
- Exceptional storytelling, narrative development, and strategic communications skills
- Strong cultural instincts and ability to identify emerging trends and opportunities before they become mainstream
- Proven people leadership experience with the ability to coach, develop, and inspire high-performing teams
- Demonstrated success leading and holding external agency partners accountable for strategy, execution, and performance
- Strong executive presence with the ability to influence senior stakeholders and navigate a highly cross-functional organization
- Experience leading through growth, transformation, and organizational change
- Experience within beauty, fragrance, fashion, lifestyle, or another culturally relevant consumer brand is strongly preferred
