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Salary: USD 205,700 - 278,200 / annual
Twitch is seeking a Director, Head of Product Marketing to build, lead, and elevate the global product marketing function from the ground up. Reporting directly to the Chief Marketing Officer, you will establish Product Marketing as a proactive, high-velocity marketing engine and strategic driver for the world's largest live streaming platform.
In this role, you will define the core value proposition of Twitch's product ecosystem for both creators and viewers. You will serve as the connective tissue between Marketing and teams across Product, Engineering, Data Science, Commerce, and broader Go-To-Market functions. Your mandate is to build systems that move beyond one-off launch campaigns, anchoring strategy in continuous lifecycle adoption and creator unit economics. You will ensure communities understand the strategic "why" behind platform tools before features ship.
Key responsibilities include:
- Architect the global PMM discipline by leading, coaching, and scaling a world-class team of product marketers with operational rigor, written strategy briefs, and clear accountability loops prioritizing high-impact bets.
- Translate complex technical roadmaps and platform mechanics into transparent, compelling creator value narratives that demonstrate how Twitch's monetization tools drive creator earnings.
- Partner strategically with Product, Design, and Engineering leadership to solve platform-wide discovery challenges and inform the core product roadmap.
- Bridge Product to Partnerships and Business Development, ensuring new platform features, onboarding pathways, and retention mechanics directly support recruitment and retention goals.
- Champion data-backed market and audience insights to help the platform bridge its gaming foundation with expanding lifestyle, sports, and creative verticals.
- Ensure every user-facing message, in-product promotion, and CRM touchpoint delivers immediate community value while respecting the relationship between streamers and viewers.
You can work in San Francisco, CA; Irvine, CA; New York, NY; or Seattle, WA.
REQUIREMENTS:
- 10+ years of relevant experience in high-growth consumer tech, creator economy platforms, social networks, or two-sided marketplaces
- 5+ years of experience managing and scaling high-performing, integrated teams
- Deep, instinctive understanding of digital subcultures, streamer dynamics, and the realities of building an audience online; ability to engage authentically with creators
- Demonstrated mastery of two-sided platform economics, including creator unit economics, digital commerce, patronage models, and how product features influence creator retention (LTV) and viewer habituation
- Exceptional written and narrative rigor; ability to distill complex, highly technical concepts
- Operational courage, high agency, bias for action, and comfort saying "no" to low-impact feature launches to protect team focus and prioritize company-defining bets
