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Salary: USD 225,000 - 275,000 / annual
ShopMy is a unicorn ($1.5B valuation) transforming e-commerce by building infrastructure for human-led curation at scale. The company powers creator commerce programs for brands while enabling creators to monetize their influence and partner directly with brands they love.
Shopper is ShopMy's newest business—a direct-to-consumer platform bringing creator commerce to millions of shoppers. As the first dedicated Shopper growth leader, you will own the full funnel: acquiring shoppers, activating them on the app, and converting them into weekly active purchasers who return repeatedly.
You will report to the VP of Marketing and work closely with founders and the product team. Your responsibilities include:
**Growth Strategy & Metrics**: Own the full-funnel strategy from awareness and app installs through activation, purchase, and repeat. Set north-star metrics (weekly active users, weekly active purchasers, etc.) that guide business decisions.
**User Acquisition**: Build efficient, scalable acquisition across paid, organic, referral, and partnership channels. Develop clear perspectives on channel mix, payback periods, and what to scale versus kill.
**Retention & Lifecycle**: Design the lifecycle system that moves users through the funnel and drives repeat engagement—onboarding, push notifications, email, in-app messaging, win-back campaigns—moving beyond promotion-heavy tactics.
**Measurement & Attribution**: Establish app measurement foundations (mobile measurement partners, event tracking, cohort and funnel analysis) to understand what works and make confident resourcing decisions.
**Content & Narrative Distribution**: Partner with the editorial team to translate product narrative into growth. Own how organic storytelling reaches shopper segments and build operational infrastructure to flow best organic content into paid channels quickly.
**Product Partnership**: Work closely with product and founders on the shopper roadmap. Bring user perspective and growth data into product decisions, recognizing that retention is as much a product problem as a marketing one.
**Team Leadership**: Lead and develop a team of two (growth and lifecycle specialists) from day one, with the opportunity to hire and expand as the business grows.
**Cross-Functional Communication**: Translate performance into clear narratives for leadership. Keep founders, product, and marketing aligned on shopper trajectory and strategy.
**Requirements:**
- 8+ years in growth, lifecycle, or consumer marketing, including several years leading growth for a consumer app (user acquisition experience required, not just customer acquisition)
- Direct experience marketing to drive app downloads and engagement, including app measurement, attribution, and mobile lifecycle tooling
- Deep, first-hand perspective on both efficient acquisition and retention—understanding how to convert new users into repeat purchasers and where funnels leak
- Track record building loyalty through product value, habit, and community rather than promotion-heavy tactics
- Analytical rigor and budget ownership: comfortable with cohort analysis, LTV/CAC, experimentation, and owning the full shopper budget with accountability for returns
- Experience managing and developing teams, with a track record of raising the bar for junior teammates
- Builder mindset: comfortable operating scrappily with small teams, proving out businesses before scaling, and building from scratch
- Experience working closely with product and engineering, with instinct for when the answer is a product change rather than a campaign
- Industry fluency: experience growing consumer technology products or marketplaces focused on user acquisition and retention, not single-brand conversion
