SlipstreamJobs tracks this role from the company's public career site. Apply directly on the employer's site.
Salary: USD 140,000 - 170,000 / annual
Knox operates the largest Federal & DoD managed cloud, building and operating secure cloud and AI environments that support the U.S. government's most critical missions in national security, public safety, and essential public services. The company works at federal scale, securing some of the most sensitive government environments in the country.
As Director of Growth Marketing, you will own Knox's digital demand engine, driving awareness, interest, and pipeline generation across the full customer journey. This is a high-impact, hands-on role where you set demand and ABM strategy while staying engaged in execution, particularly in the early stages. Your primary mandate is building a measurable, sales-aligned pipeline where leads are an input, not the end goal.
Key Responsibilities:
Demand Generation: Own demand generation strategy with a primary focus on pipeline creation and revenue impact rather than lead volume. Design, execute, and scale digital-first demand programs across paid media, website, email, lead nurturing, digital ABM, and other performance channels. Build and manage demand generation budgets with continuous ROI tracking and reallocation based on performance. Consistently meet or exceed pipeline targets and report results to the executive team.
Account-Based Marketing: Build and iterate on tiered ABM programs aligned with Sales account strategy, supporting multi-touch, multi-channel engagement across buying committees. Leverage intent signals and first-party data to prioritize accounts and personalize outreach at scale. Support long, complex buying cycles typical in federal and regulated markets.
Website & SEO: Own the Knox website as a core demand and conversion engine, keeping it continuously updated, optimized, and aligned with digital campaigns. Partner with Content on SEO and AEO strategy while owning technical, operational, and performance aspects that drive discoverability and conversion.
Forecasting & Planning: Define data-driven demand and pipeline plans using top-down targets and bottom-up forecasting in close partnership with Sales and Finance. Build repeatable playbooks across digital demand, ABM, and ops to support scale.
You will work closely with Sales, Content, Product, Solutions, Finance, and Revenue Operations to keep marketing tightly aligned to pipeline outcomes and business priorities.
Note: This position requires U.S. citizenship (sole citizenship only; dual citizenship not permitted). Candidates must provide documentation verifying sole U.S. citizenship status as part of the background check process. Any offer is contingent upon successful completion of all required pre-employment screenings, including background check, in accordance with applicable laws and government contract requirements.
Requirements:
- 7+ years of B2B demand generation experience in SaaS or complex, technical products
- Proven track record generating sales-aligned pipeline through digital demand and ABM programs
- Strong experience across digital demand channels: paid advertising, website optimization, email and lead nurturing, digital ABM, and performance marketing
- Demonstrated ability to build data-driven targets, develop forecasts, and optimize based on results
- U.S. citizenship (sole citizenship required)
