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Delinea is a cloud-native Identity Security Platform that secures human and machine identities through intelligent, centralized authorization. The company leverages AI-powered intelligence to help organizations govern identity interactions across cloud infrastructure, data, SaaS applications, and AI systems.
You will own the strategy and execution for Delinea Fastpath's growth marketing function, translating business and sales priorities into an integrated growth plan spanning demand generation, campaigns, digital, partner marketing, and customer expansion. This is a commercially focused role with clear accountability for marketing-sourced and influenced pipeline, pipeline progression, and return on marketing investment.
Key responsibilities include:
- Develop and own the integrated growth marketing strategy aligned with Fastpath's business, sales, pipeline and revenue objectives
- Translate commercial priorities into actionable plans across demand generation, campaigns, digital, partner marketing and customer expansion
- Lead planning and execution of integrated, multi-channel campaigns that create demand, generate pipeline and accelerate ARR
- Partner closely with Sales to align on target accounts, markets and opportunities, ensuring effective lead follow-up and pipeline progression
- Identify growth opportunities within priority markets, customer segments and accounts, balancing new-logo acquisition with customer expansion
- Develop and scale co-marketing programs across Fastpath's extensive partner ecosystem, executing joint campaigns, content, events and digital initiatives
- Lead and develop the dedicated Fastpath growth team, including Campaign Manager and Partner Marketing Lead
- Coordinate with broader Delinea marketing organization to leverage shared expertise across digital, web, content, events, paid media, operations and analytics
- Own the Fastpath growth marketing budget, prioritizing investment based on commercial impact and return
- Establish clear performance targets and reporting across marketing-sourced and influenced pipeline, campaign effectiveness, conversion and ROI
- Use performance data, customer insight and market trends to continually optimize plans, channels and investment
- Provide clear updates and recommendations to senior stakeholders on performance, opportunities, risks and priorities
Requirements:
- Significant B2B growth, demand generation or integrated marketing experience, ideally within enterprise software, SaaS, cybersecurity, identity, governance or related technology markets
- Proven experience building marketing strategies that deliver measurable pipeline and revenue impact
- Strong knowledge of B2B demand generation across campaigns, digital, ABM, content, events and Sales activation
- Experience driving growth through partner or channel ecosystems, including co-marketing and partner-led demand generation
- Strong commercial and analytical mindset, with ability to connect marketing investment directly to business outcomes
- Experience leading and developing high-performing marketers
- Ability to operate strategically while remaining close enough to execution to ensure plans translate into results
- Strong cross-functional leadership skills and ability to influence Sales, Channel, Product and Marketing stakeholders
- Comfortable operating in fast-moving environment where priorities evolve and experimentation is encouraged
