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Pixability is an AI-driven technology company that helps the world's largest brands and agencies maximize the value of their advertising, organic, and creator strategies on YouTube.
You will build and scale Pixability's global events program, sitting at the intersection of marketing and sales. This role owns event strategy and execution across the United States and Europe, creating memorable experiences that deepen relationships with existing clients, introduce Pixability to prospective customers, and generate meaningful pipeline opportunities.
Key Responsibilities:
**Custom Event Strategy**: Develop and execute a year-round calendar of high-impact client and prospect events, including executive dinners, thought leadership lunches, roundtable discussions, sporting events, concerts, VIP hospitality, customer appreciation events, and exclusive networking experiences. Partner with Sales to identify target attendees and maximize engagement. Build repeatable event playbooks while introducing fresh ideas.
**Industry Event Strategy**: Own Pixability's annual industry event calendar worldwide. Evaluate sponsorship opportunities and recommend investments based on strategic value, audience quality, pipeline potential, and ROI. Develop business cases for event investments and negotiate sponsorship packages and vendor agreements. Ensure every sponsorship has a clear plan for driving meetings, executive engagement, and measurable outcomes.
**Sales Impact**: Partner closely with Sales leadership to ensure events support pipeline generation and account growth. Build pre-event outreach strategies that drive qualified meetings. Coordinate attendee lists, executive schedules, and customer invitations. Develop post-event follow-up plans that convert engagement into opportunities. Track and report on key metrics including attendance, meetings generated, influenced pipeline, and ROI.
**Event Execution**: Own all aspects of event planning and execution including venue sourcing, vendor management, budget management, production, catering, entertainment, guest experience, registration, logistics, and on-site execution. Work with Marketing to develop event branding, messaging, invitations, and promotional materials. Ensure every event reflects Pixability's high standards and premium brand.
**Measurement**: Define KPIs for both custom events and sponsored events. Track event performance and continually optimize the program. Present regular reporting and recommendations to executive leadership. Manage event budgets responsibly while maximizing ROI.
**Requirements:**
- 7+ years of experience in B2B events, experiential marketing, field marketing, or event strategy, preferably for the advertising industry
- Experience producing executive-level customer events for enterprise audiences
- Strong understanding of how events contribute to pipeline generation and revenue growth
- Experience managing sponsorships at major industry conferences and events
- Exceptional project management and organizational skills
- Excellent negotiation and vendor management experience
- Strong communication and stakeholder management skills
- Ability to work effectively with senior executives, sales leaders, and external partners
- Comfortable managing multiple complex projects simultaneously
- Willingness to travel domestically and internationally as needed
