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VAST Data is seeking a Director of Digital Demand Generation & Growth Marketing to lead the Paid Media and Campaigns team and build a modern, AI-powered demand engine. This is a revenue-focused leadership role responsible for generating qualified pipeline through digital marketing channels.
You will own strategy, execution, and optimization across paid channels and integrated campaigns, partnering closely with Sales, Marketing, and Revenue Operations to accelerate growth. Success is measured by business outcomes—net new lead generation, marketing-sourced pipeline, and revenue contribution—rather than marketing activity metrics.
Key responsibilities include:
- Owning digital demand generation strategy across paid media and integrated campaigns
- Leading and developing the Paid Media, Campaign, and Content Operations team
- Optimizing the entire demand funnel from Lead → MQL → SQO, improving conversion rates and pipeline velocity
- Managing paid acquisition across Search, LinkedIn, Display, YouTube, and emerging channels
- Leading the Content Operations function to ensure content lifecycle management, CMS governance, and repurposing workflows fuel paid media and campaign performance
- Building a culture of testing, measurement, and continuous optimization using data and attribution
- Partnering cross-functionally with Product Marketing, Field and Event Marketing Managers, Communications, Organic Social, and Marketing Operations
- Leveraging AI and automation to improve campaign execution, lead management, and marketing efficiency
The ideal candidate understands how AI is transforming demand generation and has experience building or deploying agentic AI solutions—including systems that autonomously optimize paid campaigns, recommend budget allocation, improve lead routing, identify funnel bottlenecks, and create closed-loop optimization between marketing performance and CRM data.
