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Salary: USD 190,000 - 210,000 / annual
Madison Reed seeks a Director of Data & Analytics to lead the analytics practice and drive data-informed decision-making across the organization. This is a hands-on leadership role that owns advanced analytics, insights, and measurement for the entire business—DTC, Hair Color Bar, Amazon, wholesale, marketing, and product analytics.
You will lead a centralized data team and partner with channel GMs, product, engineering, marketing, finance, and retail teams to embed analytics into core business roadmaps. Key responsibilities include:
**Advanced Analytics & Insights:** Own end-to-end analytics projects from exploration to implementation, including predictive modeling for customer LTV, churn, retention, and segmentation. Lead marketing measurement initiatives including channel performance, multi-touch attribution, marketing mix modeling, and incrementality testing.
**Product & Behavioral Analytics:** Own the product analytics platform (Amplitude), including event taxonomy, funnel analysis, and behavioral segmentation. Partner with product teams on experimentation, statistical rigor, and test analysis. Drive retention and lifecycle analytics for subscription health and repeat purchase.
**Modeling & Semantic Layer:** Build and maintain dbt models and Looker/LookML dashboards. Create governed, reusable metrics and self-service dashboards in Looker and Hex. Establish and maintain data architecture standards.
**Team Leadership:** Lead and mentor a team of analytics engineers, setting analytical standards for validation, rigor, and presentation quality. Foster a culture of curiosity and accountability.
The ideal candidate is a hands-on analytics leader who can translate business questions into verifiable hypotheses, defend models, and communicate findings in plain language to senior stakeholders. You should have a track record of earning a seat at the decision-making table and bringing data to life with clarity and simplicity.
