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Salary: USD 166,000 - 230,000 / annual
Fanatics Betting & Gaming is seeking a Director, Creator Management to build and run the creator strategy within the Content & Social organization. This role owns the end-to-end creator program and directly manages the paid amplification function that scales creator output into brand awareness and cultural relevance.
You will define creator roster architecture across tiers (owned talent, retained creators, one-off collaborations) aligned with Fanatics Sports & Casino and Fanatics App brand mandates. You'll set selection criteria and refresh cadence for the roster, prioritizing creators whose content demonstrates organic traction and cultural fit. You'll own the creator content calendar in partnership with Programming and Real-Time Response teams, ensuring creator output is timed against moment-driven opportunities rather than produced in isolation.
You will negotiate and manage creator contracts, usage rights, and exclusivity terms while building and maintaining direct relationships with top-tier creators and their representation. You'll set thresholds and criteria for which creator content qualifies for paid amplification support.
You will manage the Senior Manager, Content Amplification as a direct report, setting quarterly amplification priorities against the creator content calendar and reviewing/approving amplification budget forecasts. You'll maintain the boundary that no SUO, promo code, or conversion mechanic runs through creator-driven paid spend—anything with payback requirements routes to Performance Media.
Measurement responsibilities include reporting on reach, non-follower reach, engagement, and share of voice at the portfolio level. You'll own unaided awareness and brand favorability lift attributable to the creator program, split by Fanatics Sports & Casino and Fanatics App. You'll track roster efficiency by measuring cost per creator relationship against reach and awareness delivered, not conversion volume.
Fanatics Betting & Gaming operates the Fanatics Sportsbook (available to 95% of the addressable online sports bettor market in the U.S.), Fanatics Casino (available in Michigan, New Jersey, Pennsylvania, and West Virginia), and twenty-two retail sports betting locations. The division is headquartered in New York with offices in Denver, Leeds, and Dublin.
REQUIREMENTS:
- 8-10 years in creator/influencer marketing or talent partnerships, ideally with direct experience in sports, betting, gaming, or a comparably fast-moving, discourse-heavy category
- Track record of building or scaling a creator program from a small roster into a structured, multi-tier operation
- Direct experience negotiating creator/talent contracts, usage rights, and exclusivity terms
- Fluency in creator/content metrics (reach, engagement, non-follower reach, share of voice) and ability to connect them to awareness outcomes
- Experience managing creator programs at volume (sourcing, vetting, negotiating, briefing) rather than one-off influencer campaigns
- Comfort operating in regulated/compliance-heavy content environments (gaming, finance, alcohol, or similar) is a strong plus
- Direct people management experience—this role manages the Senior Manager, Content Amplification and will scale to additional creator ops headcount
