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Salary: USD 110,000 - 125,000 / annual
NEON is seeking a Director of Creative Marketing to lead the creative vision and execution of marketing campaigns for theatrical and streaming film releases. This is a people-management role overseeing Managers and Coordinators, with responsibility for day-to-day creative direction and production across all marketing touchpoints.
Key Responsibilities:
Creative Direction & Strategy: Partner with the President and EVP Marketing to develop and execute distinctive campaign concepts for theatrical and VOD/SVOD releases. Translate high-level creative and brand strategy into individual campaign plans, briefs, and deliverables. Provide creative direction and quality control on key art, digital, social content, trailers, promotional videos, and marketing materials that reflect each film's distinct voice.
Campaign Development & Production: Drive integrated marketing campaigns across AV, digital, and social platforms. Oversee production of trailers, posters, key art, and promotional content from brief through delivery. Own marketing-led AV shoots end-to-end, including creative concepting, agency and vendor management, budget oversight, and talent liaison. Contribute to experiential marketing tactics.
Team Leadership: Manage direct reports (Managers, Coordinators), providing direction, coaching, resources, and support to help them meet developmental targets and contribute to team goals. Establish and maintain best practices for production, creative development, and team workflow.
Digital & Creator Strategy: Help identify relevant creator talent and support development of creator marketing strategy per campaign. Review and direct rollout of organic social campaigns; partner with the Digital Marketing team on trend sessions and optimizing AV creative based on social performance.
Partnership Development: Build and maintain relationships with creative agencies, freelance talent, distributors, publicists, and content creators to extend campaign reach and impact.
Cross-Departmental Collaboration: Work with Acquisitions, Production & Development, Post-Production, Digital Distribution, Legal/Business Affairs, PR, and Theatrical Distribution to ensure cohesive campaign execution, timely asset access, compliance, and alignment on launch timing.
Brand Management: Ensure all marketing materials and initiatives align with NEON's brand identity and contribute to overall reputation and growth. Flag risks, gaps, or opportunities in campaign strategy in a timely manner.
Requirements:
- 8+ years of experience in creative marketing, film marketing, or related field, with prior experience managing a team
- Deep passion for film marketing and entertainment; strategic, curious, and resourceful with drive to push creative boundaries
- Demonstrated expertise developing trailers, key art, and AV/digital campaign creative for theatrical and streaming releases
- Proven track record leading complex, multi-vendor production workflows at scale, with strong creative instincts and clear POV to develop, articulate, and defend ideas
- Experience building and maintaining partnerships with agencies, talent, and external creative partners
- Comfortable working cross-departmentally with Production, Post, Digital Distribution, Legal, PR, and Theatrical Distribution
- Skilled with Adobe Creative Suite, Google Suite, and project management platforms (e.g., Airtable, Asana)
