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Salary: USD 196,000 - 240,000 / annual
Ripple is seeking a Director of Content Strategy to report to the VP of Corporate Marketing and lead the company's global content storytelling. This is a senior leadership role with significant scope: you will build and lead a high-performing team of writers, media producers, and social strategists, set the editorial vision across all channels, and drive content strategy that fuels global brand awareness and go-to-market growth.
You will shape how Ripple is understood by enterprise buyers, partners, policymakers, and the broader market. Key responsibilities include:
- Define and scale Ripple's global content strategy, owning editorial standards, voice, and content calendar to drive brand authority and demand generation across owned channels.
- Lead and develop a team of writers, social strategists, and multimedia producers, including managing managers. Set high quality standards and build a culture of craft.
- Act as the ultimate decision maker for how the Content organization prioritizes requests company-wide; lead the team to think creatively and take big swings.
- Partner with Communications to develop and amplify executive thought leadership, co-write high-impact announcements, and produce content reflecting command of regulatory frameworks, macroeconomic trends, and global finance evolution.
- Create innovative narratives for Ripple's solutions, translating complex product and technical details into clear, compelling stories for buyers, partners, and decision-makers.
- Build and scale a high-velocity multimedia production engine overseeing video, YouTube, and social video content strategy with focus on innovative formats.
- Own the customer and partner evidence engine: build a library of case studies, testimonials, and assets mapped to key verticals and buyer personas.
- Partner with Growth Marketing to develop content that drives measurable demand generation results—gated reports, website copy, nurture campaigns tied to clear business outcomes.
- Coach the content team to create scalable frameworks balancing centralized corporate storytelling with flexibility for localized market needs and regional pipeline priorities.
- Champion AI-native ways of working across the content organization, finding new efficiencies without sacrificing quality or authenticity.
- Measure what matters: prepare and deliver presentations to Ripple's Leadership team on content's influence, narrative impact, and business contribution.
Ripple operates in a hybrid model with flexibility—10+ days per month in-office collaboration for moments that matter, with managers and teams deciding their schedule.
REQUIREMENTS:
- 15+ years in content marketing, editorial, or content strategy, with focus on B2B technology or fintech
- 8+ years building and managing teams, including managing managers, with a track record of developing strong talent and holding a high bar
- Proven ability to lead content strategy at scale across a complex, global organization with multiple audiences and channels
- Strong editorial judgment and demonstrated ability to set and maintain quality standards across a large, distributed team
- Equal parts strategist and creator—able to set multi-year vision and roll up your sleeves when it matters
- Data-driven with clear point of view on meaningful content metrics and how to tie content to business outcomes
- Background at a B2B tech brand, fintech, or financial services company with strong content culture
- Fluent in how AI is reshaping content production and distribution and what that means for high-performing marketing teams
- Genuine curiosity about how technology is transforming financial systems globally (subject matter expertise not required on day one)
