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Salary: CAD 135,000 - 0 / annual
Knix is seeking a Director of Brand & Growth to lead the MNTD brand, a sub-brand within the Knix portfolio of intimate apparel and activewear. This is a full P&L ownership role combining brand strategy, growth marketing, retail, and commercial leadership.
Key Responsibilities:
Brand Building: Develop and execute annual brand and marketing strategy for MNTD, translating business goals into consumer-facing plans. Build integrated campaigns across paid, owned, earned, and retail channels. Shape brand storytelling around products, innovation, and brand point of view. Identify cultural moments, partnerships, collaborations, and creator opportunities to reach new audiences. Maintain a consistent marketing calendar across product launches, campaigns, partnerships, and retail moments. Partner with creative teams and agencies to bring ideas to market while maintaining brand differentiation. Use consumer insights, performance data, and cultural signals to guide decisions.
Growth Strategy: Build an integrated growth plan connecting brand marketing, digital acquisition, retention, retail, and partnerships. Understand the full customer journey from awareness through repeat purchase. Partner with eCommerce teams on site experience, merchandising, and conversion optimization. Oversee email and SMS strategy including lifecycle marketing and retention. Identify and test new channels, audiences, and growth opportunities with disciplined measurement. Balance short-term revenue with long-term brand building. Leverage retail as a growth and brand-building channel.
P&L Ownership: Own the MNTD P&L and understand revenue, gross margin, marketing investment, and profitability levers. Build annual and quarterly commercial plans and track performance. Monitor key metrics including revenue, traffic, conversion, AOV, CAC, LTV, retention, retail performance, margin, and marketing efficiency. Lead weekly and monthly business reviews. Partner with finance, inventory, operations, retail, and eCommerce teams on forecasting and planning. Make thoughtful tradeoffs across brand investment, acquisition, retail growth, and margin.
Leadership & Execution: Own growth strategy across paid media, CRM, organic, retail, partnerships, creators, and emerging channels. Act as day-to-day leader connecting work across marketing, eCommerce, retail, creative, growth, merchandising, operations, and finance. Set clear priorities and keep teams focused on high-impact initiatives. Lead agency partners across media, creative, PR, and partnerships. Manage internal team members, agencies, freelancers, and external partners. Develop launches, in-store moments, and activations with retail teams. Identify when to leverage Knix shared capabilities versus entrepreneurial approaches. Build team and partner network thoughtfully as business grows. Stay close to execution and step in when necessary.
Requirements:
- 8+ years of experience across brand, growth, digital marketing, retail, eCommerce, or general management, ideally within a consumer brand
- Track record of building brands and driving commercial growth, not simply managing one marketing function
- Deep understanding of digital marketing including paid social, paid search, CRM, creators, content, and customer acquisition
- Meaningful retail experience including understanding how physical retail contributes to brand building, customer acquisition, conversion, and omnichannel growth
- Experience developing integrated campaigns and brand stories that generate consumer excitement and translate to business results
- Strong commercial instincts and experience owning or meaningfully managing a P&L, budget, revenue target, or profitability goal
- Experience managing agencies and external partners across media, creative, PR, partnerships, or related disciplines
- Strong understanding of eCommerce and the digital customer journey; not required to be a technical specialist but must understand how digital businesses work and what drives conversion and retention
- Comfortable using data to make decisions while understanding that not every important brand decision can be reduced to a single performance metric
- Experience operating in fast-moving environments with limited resources, changing priorities, and high expectations
- Builder mentality; ability to see what needs to happen, create a plan, and move
- Strong judgment and ability to prioritize when everything feels important
- Comfortable moving between strategy, management, and hands-on execution
- Strong written, verbal, and presentation skills
Nice to Have:
- Experience in apparel, intimates, fashion, lifestyle, or another consumer category
- Experience helping scale an early-stage or emerging brand
- Experience building teams or functions from the ground up
- Experience with collaborations, creators, PR, or experiential marketing
- Experience working within a smaller brand supported by a larger parent organization
