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AppDirect is a subscription platform that enables organizations worldwide to sell any product as a service across any channel and device, powering millions of subscriptions globally. The company positions itself at the intersection of technology vendors, partners, and marketplaces where buyers transact.
You will lead product strategy for seller and marketplace growth, collaborating with engineering, go-to-market, and cross-functional partners to transform AppDirect's advantaged position into a growth engine. Your mission is to identify and implement the highest-leverage distribution mechanisms—catalog reach, visibility, partnerships, co-selling, presentation, and incentive structures—while managing a team and owning results.
Key responsibilities include:
- Defining vision and roadmap for partner integration services and AppDirect's Tackle offering to help vendors commercialize products within a vast ecosystem
- Leading a team of product managers with clear objectives: increase Net Merchandise Volume (NMV) and Gross Merchandise Volume (GMV) on the platform
- Identifying and activating growth levers by determining key adoption, conversion, and sales factors, then implementing actions to improve these metrics
- Optimizing seller market access opportunities: catalog reach, visibility, partner channels, co-selling
- Establishing direct partnerships with major cloud service providers and strategic technology partners, translating their priorities into growth-generating product investments
- Aligning the organization around distribution and partner-led sales opportunities by collaborating across engineering, design, partnerships, sales, marketing, finance, and customer success
You are a passionate product leader who understands the mechanics of technology distribution—how products are discovered, chosen, and purchased at scale. You have designed and deployed products in marketplace, cloud services, e-commerce, or distribution platform environments, and know how to transform partner ecosystems into measurable revenue. You are a business expert who inspires confidence with enterprise decision-makers and uses ground knowledge to make strategic product decisions. Your leadership is grounded in clarity and results, and you leverage AI to accelerate, refine judgment, and develop concrete vision of its impact on software distribution and buyer behavior.
