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Modulr is a payments automation platform processing over 200 million transactions and £180 billion in annual payment value. The company serves 6,000+ businesses from SMEs to enterprises, automating payroll, supplier payments, spend management, and payment collection through a single platform integrated with accounting and payroll systems. Modulr is regulated, backed by PayPal, FIS, General Atlantic, and others, with 400+ employees across London, Edinburgh, Amsterdam, and Mumbai.
You will own the day-to-day management of Modulr's social media presence and digital PR outreach, reporting to the Head of PR and Communications. This is a hands-on role requiring deep understanding of B2B, payments, and fintech conversations online, with the ability to join these conversations authentically.
Key responsibilities include:
**Social Media Management:** Plan, write, and schedule creative, platform-tailored content (copy, images, short-form video, graphics) across LinkedIn, Instagram, TikTok, and X. Monitor channels, respond to comments and direct messages proactively, and foster two-way conversations with followers. Track cultural moments, trending audio, and industry news to join relevant online conversations, including reactive and newsjacking content. Own and maintain the active social media content calendar.
**Digital PR & Outreach:** Help plan and execute end-to-end digital PR campaigns, including press releases, data-led studies, and reactive commentary. Build and maintain targeted media lists and pitch journalists, bloggers, and trade publications using databases such as Muck Rack or Roxhill. Liaise with micro-influencers, brand advocates, and partners to amplify campaigns. Track, clip, and report on online brand mentions, features, and sentiment shifts.
**Analytics & Reporting:** Monitor key metrics including reach, engagement, referral traffic, and share of voice using social and PR analytics tools. Compile weekly and monthly reports with actionable insights. Identify brands and platforms worth working with to improve AI visibility.
**Requirements:**
- 5+ years of hands-on experience in social media, digital PR/marketing, journalism, public relations, or related field
- Exceptional writer able to shift tone from snappy social captions to professional media/influencer pitches
- Strong experience with major social platforms: LinkedIn, Instagram, TikTok, X, YouTube
- Comfortable with social scheduling and analytics tools (HubSpot, Hootsuite, Sprout Social) and basic design tools (Canva, Figma, Adobe Creative Suite)
- Working understanding of SEO, Google Analytics, and native social analytics
- Creative and quick-thinking; able to generate fresh content rapidly and respond to online trends in real-time
- Highly organized; able to juggle multiple tasks, campaigns, and deadlines in fast-paced environment
- Confident communicator who enjoys building relationships with media/influencer contacts and online communities
- Relevant certifications (CIM, CIPR, HubSpot, Meta Blueprint) advantageous
- Familiarity with media monitoring tools (Meltwater, Cision) a plus
