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Digital Marketing Manager

Nearmap - Sydney, NSW, Australia - Hybrid - posted 2026-09-21

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You will lead campaign delivery across North America and ANZ, translating global digital strategy into live pipeline. Your responsibilities include orchestrating campaigns across LinkedIn paid, Google Ads, programmatic display, email, events, webinars and ABM platforms, from agency briefing through creative trafficking and pre-launch QC. You'll partner with Marketing Automation to maintain UTM governance and Salesforce campaign mapping accuracy, interrogate funnel and conversion data to identify what's working, and report funnel performance to the business with clear commentary on required evolution. You'll manage day-to-day agency relationships, holding partners accountable to agreed deliverables, timelines and performance benchmarks, and serve as the operational bridge between agency output and internal stakeholder expectations. This role is based in Nearmap's Sydney headquarters office. You'll need to be available for regular collaboration with North America-based teams and agency partners. The company offers hybrid flexibility. Nearmap is a property intelligence platform that uses aerial imagery, AI-driven analytics, and geospatial tools to help professionals plan, build, insure, and govern the built environment. REQUIREMENTS: - 5-7 years leading campaign delivery and hitting pipeline targets in B2B SaaS digital roles - Technical fluency across LinkedIn Campaign Manager, Google Ads, Marketo, Salesforce and 6Sense or comparable ABM tool - Strong track record executing paid campaigns across LinkedIn, Google Ads and programmatic - Experience building and managing ABM programmes, ideally on 6Sense, connecting account-level signals to campaign strategy - Demonstrated ownership of analytics and performance optimisation - Bachelor's degree in Marketing or Business (MiniMBA in Marketing a bonus) - Experience across North America and ANZ simultaneously is a plus - Proficiency with AI and MCP tools for workflow building and data interrogation - Ability to work with agencies as a peer, giving clear briefs and pushing back on substandard output - Understanding of how brand, product, growth and digital marketing connect to accelerate pipeline

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