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Salary: USD 160,000 - 0 / annual
Array is a financial innovation platform delivering credit and identity monitoring tools, privacy protection, and a financial ads marketplace via embeddable widgets and APIs. The company serves digital brands, financial institutions, and fintechs.
As Digital Marketing Manager, you will be the in-house performance marketing engine for Array's GTM team. This is a hands-on, individual contributor role reporting to the Head of Marketing. You own the full performance marketing stack and are accountable to pipeline generation across net new customers, retention, and land-and-expand motions.
Key responsibilities:
**Paid Media**: Own Google Ads and LinkedIn end-to-end—account structure, budgets, bids, audiences, creative testing, and performance. Target Tier 1/Tier 2 must-get accounts and five verticals. You build it, run it, and hold the number.
**SEO and AI Search**: Build the organic program from the ground up—technical foundation, on-page optimization, keyword strategy mapped by vertical, and optimization for AI/answer-engine visibility. You write content briefs; production supports you.
**Top-of-Funnel Demand**: Own programs filling the funnel—search and social capture, content syndication, retargeting, and paid ABM layers into must-get accounts.
**Landing Pages and Conversion**: Own the conversion layer—landing pages, A/B testing, form and funnel optimization, and Qualified chatbot routing through Salesforce.
**Measurement**: Own tracking and reporting—UTM discipline, Salesforce campaign hygiene, and pipeline-by-channel views.
Additional expectations: Work in platforms daily with no vendor intermediaries. Report digital's pipeline contribution by vertical in sales terms. Cut underperforming spend decisively. Act on findings within the same week when possible. Use AI tools as your default for thinking, building, and shipping faster.
You'll collaborate with Demand Gen, Sales, Vertical Marketing Managers, Marketing Ops, and RevOps. Success milestones: 90 days—own paid spend end-to-end with audited accounts and baseline SEO in place; 6 months—leadership uses your pipeline dashboard, organic traffic is growing, and sales can point to deals originating from your programs.
**Requirements:**
- 5+ years running performance marketing hands-on for B2B with real budget ownership; agency background strongly welcome
- Platform fluency: Google Ads, LinkedIn Campaign Manager, GA4, Google Tag Manager, CRM/MAP stack (Salesforce, HubSpot, ZoomInfo, Gong)
- Real SEO chops: technical audits, content briefing, search visibility explanation including AI search
- CRO experience with testing frameworks
- Pipeline-first mindset; talk in opportunities and revenue influenced, not impressions
- Strong project management and communication; run multiple campaigns and stakeholders with clear briefs and tight timelines
- Comfort as a team of one with agency-sized scope; prefer owning the whole engine
- Belief that AI is reshaping work; instinctively use it to accelerate analysis, reporting, briefs, creative iteration
**Nice to have:**
- Fintech experience or selling into financial institutions
- ABM platform experience and tiered account strategy
- Experience marketing embedded/API products or private label offerings
- Background in growth, social, or partner marketing
- Experience with behavioral and intent data for targeting
- Design/creative sense for briefing ad creative
