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Summer Fridays is seeking a Design Director to lead and elevate brand design across the entire company ecosystem. This role shapes the visual identity across all touchpoints—social, brand campaigns, product launches, events, out-of-home advertising, retail, eCommerce, VIP gifting, and brand collateral. The Design Director will work closely with Creative, Brand Marketing, Social, Retail, Visual Merchandising, Digital, and Events teams to translate brand strategy and creative concepts into cohesive, compelling design expressions.
The role balances high-level creative direction with hands-on design leadership. Key responsibilities include leading and mentoring the Design team, overseeing graphic designers, and allocating resources across multiple initiatives. You will set a clear design vision and maintain consistently high creative standards, ensuring every touchpoint feels cohesive, elevated, intentional, and distinctly Summer Fridays. You'll partner with Creative and Brand Marketing leadership to translate strategy into compelling visual systems and design direction.
You will build immersive design worlds across new product launches, innovation, core assortment, and seasonal campaigns from concept through final execution. Develop scalable launch toolkits and design systems that create alignment across channels while maintaining platform-native authenticity. Champion a social-first design approach, identifying visual ideas and brand codes that originate on social and extend seamlessly into retail, events, OOH, gifting, and in-person experiences.
Additional responsibilities include leading the design development of integrated, 360-degree brand moments; presenting design direction to Founders and executives; establishing alignment early in the creative process; overseeing design from concept through production; creating and maintaining brand design standards and toolkits; and collaborating with Art Directors, photographers, motion designers, production partners, and external agencies. You'll stay attuned to design, beauty, fashion, culture, and social platform trends, translating insights into forward-thinking ideas authentic to Summer Fridays.
REQUIREMENTS:
- Bachelor's degree in Graphic Design, Art Direction, Visual Communication, or related field; equivalent professional experience considered
- 10+ years of experience in brand design, graphic design, or art direction, including meaningful experience leading and developing design teams
- Strong portfolio demonstrating exceptional brand design, visual storytelling, and integrated creative across digital and physical touchpoints
- Expert proficiency in Adobe Creative Suite and Figma; working knowledge of Keynote, Google Workspace, motion design workflows, and emerging AI creative tools
- Experience with beauty, skincare, fashion, lifestyle, or culturally relevant consumer brands strongly preferred
- Exceptional design judgment with deep expertise in typography, layout, hierarchy, color, and visual systems across digital and physical formats
- Proven ability to translate brand strategy and product stories into clear, ownable, and scalable creative direction
- Confident presenter and communicator with experience leading creative reviews and building alignment with Founders, executives, and cross-functional teams
- Strong people leadership skills with ability to mentor designers, give clear feedback, and create a collaborative, high-performing team environment
- Strong understanding of production processes and specifications across social, digital, print, OOH, retail, gifting, and experiential design
- Highly organized, detail-oriented, resourceful, and able to manage multiple projects and tight deadlines without compromising quality
- Collaborative, solutions-oriented self-starter who thrives in fast-paced environments with direct Founder interaction
- Must be based in Los Angeles, CA and willing to work a hybrid schedule
