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Salary: USD 135,000 - 140,000 / annual
EnsoData is a healthcare AI company using waveform artificial intelligence and machine learning to analyze sensor data for clinical applications, starting with sleep medicine diagnostics. The company is seeking a hands-on Demand Generation Marketing Manager to lead marketing execution and drive pipeline growth for their software-as-a-medical-device (SaMD) solutions.
In this role, you will own day-to-day marketing execution across multiple channels including campaigns, email, website, social media, webinars, events, and PR. You'll manage marketing systems, vendors, and inbound lead processes while working closely with the sales team to support healthcare, sleep medicine, and DME customer segments.
Key responsibilities include:
- Planning, launching, and optimizing multi-channel campaigns that generate qualified leads and support sales pipeline
- Tracking and analyzing funnel performance metrics (MQLs, SQLs, pipeline contribution, conversion rates, CAC) and recommending improvements
- Owning HubSpot administration including CRM configuration, lead scoring, lifecycle stages, workflows, forms, lists, and dashboards
- Planning and executing email programs including promotional campaigns, newsletters, product announcements, and lifecycle sequences
- Managing the company website including CMS updates, landing pages, site structure, performance, and analytics
- Leading SEO strategy for clinician-facing and patient-facing content including keyword research, on-page optimization, and technical SEO
- Producing and overseeing content including blog posts, white papers, case studies, clinical summaries, sell sheets, product one-pagers, videos, and sales presentations
- Managing webinar, trade show, and conference presence (including SLEEP and other sleep medicine, DME, and primary care events)
- Overseeing social media presence, primarily LinkedIn, including editorial calendar, publishing, and community engagement
- Managing visual design and content contractors including briefs, timelines, quality control, and budgets
- Managing the marketing budget and ensuring efficient resource allocation
EnsoData offers a remote-first culture with hybrid options and a downtown Madison office. The company emphasizes a collaborative, high-ownership environment with a focus on making healthcare better.
REQUIREMENTS:
- 5+ years of B2B demand generation and marketing operations experience in healthcare, medical devices, diagnostics, or digital health marketing
- Strong, hands-on HubSpot experience (workflows, lead scoring, reporting, email, and CRM integration)
- Proven track record of building and running campaigns that produce measurable pipelines
- Experience with website management, SEO, and content production
- Experience managing freelancers, agencies, and vendors
- Excellent writing, project management, and analytical skills
- Comfortable working in a fast-paced, small-team, high ownership environment
PREFERRED QUALIFICATIONS:
- Experience in sleep medicine or home sleep testing (HST)
- Familiarity with marketing to clinicians, DME providers, sleep centers, or health systems
- Working knowledge of healthcare marketing compliance (FDA, HIPAA, claims substantiation)
- Basic proficiency with design tools (Adobe Creative Cloud, Canva) and web analytics (GA4)
- Bachelor's degree in Marketing, Communications, Business, or a related field
