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Salary: USD 205,000 - 245,000 / annual
Rime builds conversational voice models for customer-obsessed brands worldwide, leveraging AI to improve human experience through speech technology.
You will build and run Rime's demand generation engine, responsible for driving pipeline from first touch through qualified opportunities. Working backward from revenue targets, you'll develop a deep understanding of Rime's buyers—VPs of Product, engineering leaders, and technical builders at fast-growing brands—and identify where they seek information, what they trust, and how they respond to different channels and messaging.
Key responsibilities include:
- Building and executing the complete demand generation strategy, from awareness through qualified pipeline
- Identifying and winning in AI answer engines and relevant search channels where buyers research solutions
- Developing buyer-centric messaging, formats, and channel strategies that resonate with technical and business decision-makers
- Orchestrating multi-touch sequences that move buyers through the consideration journey
- Driving account-based marketing (ABM) strategy in collaboration with sales, creating differentiated campaigns that build pipeline
- Shaping events strategy and partnering with field marketing leadership on execution
- Partnering with founders, product leaders, and product marketing managers on go-to-market strategy and creative direction
- Testing, measuring, and continuously optimizing channels and campaigns for efficiency and impact
You are expected to work in the San Francisco office a couple of days per week as part of a collaborative team environment.
Qualifications:
- Proven track record building a demand generation function from the ground up at a high-growth B2B company, with demonstrated pipeline impact
- Deep expertise in B2B demand generation and complete buying committee strategies
- Systems-thinking approach to channels: test, measure, and tune relentlessly
- Ability to execute scrappy, high-impact campaigns that maximize ROI
- Strong communication and inspirational leadership skills; ability to align cross-functional teams around strategy and results
- Curiosity and drive to push boundaries and challenge the status quo
- Collaborative mindset and commitment to in-person teamwork
- Experience marketing to technical audiences (product, engineering leaders, developers) preferred
