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Maven AGI is hiring a senior demand generation leader to own strategy and execution across the full funnel. The company builds conversational AI agents that autonomously resolve customer support tickets—replacing human work at a fraction of the cost. Founded in 2023 by executives from HubSpot, Google, and Stripe, Maven serves enterprise customers including Dell, Tripadvisor, and Clio, with independently verified results showing 70–93% autonomous resolution rates.
In this role, you'll set demand generation strategy and own the pipeline number end-to-end. This is a hands-on individual contributor position—you'll configure marketing platforms, launch campaigns, build workflows, and pull your own data. You won't manage people, but you'll work closely with SDRs and AEs daily to ensure demand converts to real pipeline.
Key responsibilities:
- Own multi-channel demand generation strategy: inbound (paid ads, website conversion) and outbound (technographic targeting, SDR sequences), with inbound as the primary driver
- Partner daily with SDRs and AEs on campaign handoff, lead quality, and conversion feedback loops
- Administer lifecycle and performance marketing platforms; build workflows, lead scoring, routing, and enrichment in Salesforce
- Build and run ABM programs for strategic accounts: selection, tiering, coordinated plays across paid/email/outbound, and account-level reporting
- Collaborate with field marketing on event strategy and tie field programs to digital campaigns
- Define and own key metrics (MQL-to-SQL conversion, pipeline sourced/influenced, CAC by channel, speed to lead) and build trustworthy attribution reporting
- Run test-and-learn experiments on new channels and growth tactics, including AI-native and intent-driven approaches
- Build scalable systems and playbooks so demand generation can grow without quarterly rebuilds
The role sits at the center of Maven's GTM motion, requiring tight collaboration and a growth mindset. You should be comfortable experimenting beyond traditional demand gen channels and building systems that make experiments cheap to run.
REQUIREMENTS:
- 6+ years in demand generation, growth, or marketing operations at B2B SaaS, ideally at a startup or high-growth company
- Proven track record building (not just running) a demand gen function or major channel from the ground up, across both inbound and outbound
- Deep, hands-on platform expertise: marketing automation administration, lead scoring and routing, and tools like Clay without requiring an ops team
- Direct experience owning lead handoff and quality feedback loops with SDR and AE teams
- Comfortable with data: can pull reports, identify funnel leaks, and explain findings to sales leadership
- Strong plus: ABM experience against strategic or enterprise account lists
- Bonus: experience marketing to technical or AI-forward buyers, or building GTM workflows that use AI and agentic tooling
