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Salary: USD 102,500 - 184,500 / annual
Siemens Digital Industries Software is seeking a Customer Stories Lead to execute a customer storytelling and advocacy strategy in partnership with the Head of Customer Marketing. This role owns the day-to-day operation and activation of a high-impact customer stories program, transforming customer successes into compelling narratives that strengthen the Siemens brand, accelerate sales, support product marketing, and cultivate customer advocates.
The Customer Stories Lead will translate strategic priorities into a scalable customer proof engine that highlights measurable business outcomes and showcases the value of Intelligence Center X, Siemens' platform for the agentic enterprise. Working closely with Growth leadership, you will partner with the Head of Customer Marketing to operationalize customer storytelling, advocacy, and reference strategy.
Key responsibilities include:
**Execute the Customer Storytelling Strategy**
Own the end-to-end customer story pipeline, including customer identification, qualification, outreach, interviews, content development, approvals, publication, and activation. Develop customer-friendly processes for participation, permissions, approvals, advocacy tracking, and ongoing reference management. Identify and address story and reference gaps across industries, buyer personas, use cases, products, geographies, and sales segments. Recommend strategies to strengthen customer proof coverage in priority growth areas.
**Create and Activate Exceptional Customer Stories**
Lead customer discovery sessions, interviews, and narrative development efforts. Help customers articulate their business challenges, implementation journeys, measurable outcomes, and future vision. Translate complex platform, AI, automation, workflow, integration, data, and cloud capabilities into technically credible and commercially compelling stories. Create and oversee a variety of customer assets including case studies, customer videos, executive interviews, sales presentations, one-pagers, testimonials, keynote content, and award submissions. Collaborate with Brand, Product Marketing, Communications, and Field teams to activate stories across marketing campaigns, product launches, digital experiences, sales plays, industry events, PR initiatives, social media programs, and executive communications.
**Support Sales and Customer Advocacy**
Build and maintain a portfolio of referenceable customers in partnership with Sales, Account Management, and Revenue Operations teams. Manage customer reference requests by identifying appropriate advocates and ensuring a positive experience for both customers and internal stakeholders. Develop sales-ready customer proof points, making it easy for account teams to access relevant stories, metrics, quotes, and peer examples. Prepare customer advocates for webinars, industry events, executive briefings, prospect conversations, analyst engagements, media opportunities, and other strategic customer-facing activities.
**Requirements**
7+ years of experience in Customer Marketing, Customer Advocacy, Content Strategy, Product Marketing, or a related field. Demonstrated experience developing customer stories for B2B SaaS, enterprise software, AI, automation, cloud, workflow, data, or technical platform solutions. Proven ability to create compelling customer-facing content that drives engagement and business impact. Experience working directly with senior customer stakeholders and executive audiences. Exceptional interviewing, writing, editing, and storytelling skills. Strong portfolio of customer success stories, case studies, executive content, videos, or integrated campaigns. Ability to uncover, quantify, and communicate customer business outcomes while maintaining technical accuracy and credibility. Strong cross-functional collaboration skills with experience partnering across Sales, Customer Success, Product Marketing, Field Marketing, Brand, PR, Legal, and Executive Leadership teams. Excellent program and project management skills, including stakeholder coordination, editorial planning, approvals management, production timelines, and content operations. Sound judgment regarding customer confidentiality, consent management, legal review processes, and responsible use of customer data and claims.
