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Campfire is a Series B next-gen core accounting platform built for modern mid-market finance teams. The company is replacing outdated ERP systems and manual accounting processes with an AI-native platform designed to help finance teams move faster and operate more efficiently.
You will own the customer marketing engine from the ground up, leveraging customer proof as Campfire's most persuasive marketing asset. This is a leadership role where you'll build and manage multiple interconnected programs that serve the entire Marketing and Sales organization.
Key responsibilities include:
- Build and run the case-study and proof-point program: source candidates with Customer Success and Sales teams, conduct interviews, write and produce stories in multiple formats, and maintain a searchable proof library with quantified outcomes.
- Own the customer reference program: recruit and tier advocates, manage the reference request process for Sales, track usage, and protect customers from over-engagement.
- Build the advocacy and community program: establish advisory boards, secure speaking opportunities, organize peer-to-peer events, manage awards and recognition programs to keep advocates engaged.
- Own review-site strategy and execution on G2, Capterra, and peer platforms: run review generation campaigns, manage profile optimization, track badges and report placement, and leverage review data for sales and marketing purposes.
- Produce customer video and testimonials with the Content/Storytelling team, ranging from short social clips to full-length stories captured at events.
- Supply proof points for product launches and campaigns to Product Marketing, Growth, Brand, and Field teams; support customer speakers at corporate events.
- Measure and report impact: track reference wins influenced, review volume and ratings, proof coverage by segment and use case, and advocate satisfaction.
You will prioritize ruthlessly across many parallel requests and communicate clearly with stakeholders across Marketing, Sales, and Customer Success.
REQUIREMENTS:
- 4 to 7+ years in B2B customer marketing, advocacy, or content marketing with direct ownership of a reference or case-study program
- Excellent interviewing and writing skills; ability to draw out specifics and quantify results
- Experience running review-site programs on G2 or Capterra and understanding of how buyers use them
- Empathy for customers and service mindset toward Sales and Customer Success teams; ability to protect relationships while hitting targets
- Strong project and stakeholder management across parallel requests
- Comfort producing video content (briefing, on-camera interviews, working with editors) even if not editing yourself
- Must have: Experience with advocacy and reference platforms (UserEvidence, Influitive, ReferenceEdge or similar) and G2 Buyer Intent
- Must have: Experience building a program from zero at a scaling company
- Must have: Event experience including customer speaker coordination and on-site capture
