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Teads is a leading omnichannel advertising platform processing 18 billion ad opportunities daily and reaching 2.2 billion unique monthly users. The company recently merged Outbrain and Teads to create a unified platform spanning CTV, mobile, and web.
This CTV Business Lead role sits within the Commercial team, reporting directly to the Head of Sales in the London office. You will serve as the primary growth engine and commercial hunter to capture and scale Connected TV ad revenue across enterprise brand and agency partners in the UK market.
Key responsibilities include:
- Drive net-new CTV revenue by prospecting, pitching, and closing strategic enterprise deals across agency trading desks, holding groups, and direct-to-brand advertisers
- Architect and deliver high-impact commercial pitches demonstrating Teads' unique value proposition, CTV dynamic creative capabilities, and premium omnichannel reach
- Own end-to-end pipeline management and forecasting within Salesforce, maintaining rigorous sales discipline from initial contact to close
- Navigate the complex buy-side CTV and programmatic ad-tech ecosystem, leveraging deep knowledge of DSPs, SSPs, and programmatic guaranteed deals
- Translate complex CTV metrics (reach & frequency optimization, household graph targeting) into high-value commercial solutions for buyers
- Identify market shifts, competitor strategies, and demand-side buying trends across the UK to refine Teads' go-to-market positioning
- Cultivate direct C-suite and VP-level relationships across media agencies, programmatic buying desks, and brand marketers
- Serve as Teads' subject matter expert at industry conferences, buyer roundtables, and senior client meetings, establishing thought leadership in the CTV landscape
You will work seamlessly with mid-to-senior leaders across Product and Demand Operations to package, position, and execute high-impact CTV solutions. Success means achieving and exceeding quarterly quota targets, expanding active CTV account penetration, and establishing Teads as a top-tier partner for premium CTV inventory across the UK.
Teads offers meaningful scope with direct accountability for scaling the high-growth CTV revenue line, backed by high commercial autonomy. You'll tackle the evolution of TV-to-digital convergence at scale, work alongside leading agency and programmatic specialists across 30+ global markets, and access structured leadership development, executive coaching, CTV-specific sales enablement, and ongoing industry certifications.
REQUIREMENTS:
- Deep experience in digital ad sales or commercial business development within AdTech, programmatic media, or TV/CTV publishing platforms
- Proven track record of consistently exceeding enterprise sales quotas and closing net-new brand/agency business
- Deep domain knowledge of the CTV and OTT demand-side landscape, programmatic infrastructure (DSPs/SSPs), and data-driven video buying models
- Existing senior-level relationships with agency trading desks, media planners, and brand decision-makers
- Exceptional presentation, storytelling, and negotiation skills tailored for C-level commercial leaders
- Right to work in the UK without future visa sponsorship requirements
