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OneFootball is the world's leading digital football platform with over 200 million fans globally. As CRM Manager, you will own the global CRM strategy and drive engagement, retention, and long-term user value across the platform.
Key Responsibilities:
- Define and execute OneFootball's global CRM strategy, driving engagement, retention, and long-term user value across products and audiences
- Own the complete customer lifecycle, creating and optimizing journeys across acquisition, activation, engagement, retention, and reactivation
- Deliver personalized communication experiences by ensuring the right message reaches the right user at the right time
- Manage and optimize CRM channels including email, push notifications, in-app messages, and mobile app inbox
- Develop audience segmentation, automation, and targeting strategies to increase engagement, conversion, and customer lifetime value
- Analyze campaign performance and user behavior data to continuously improve CRM effectiveness and customer experiences
- Own and optimize the CRM technology stack, leveraging tools such as Airship, Refiner, and Jasper while partnering cross-functionally to deliver business impact
You will work at the intersection of marketing, product, data, and technology, collaborating across teams to shape how millions of football fans engage with OneFootball daily.
Requirements:
- 3+ years of experience in CRM within media, sports, digital, or e-commerce business with proven track record of driving engagement and retention
- Hands-on experience with CRM platforms such as Airship, Braze, HubSpot, or similar tools; comfortable building automated customer journeys and audience segments
- Excellent copywriting skills with strong eye for visual design; ability to create compelling customer communications across multiple channels
- Highly data-literate; comfortable analyzing campaign performance, running experiments, and using insights to optimize results
- Strong ownership, attention to detail, communication skills, and ability to lead projects and influence stakeholders across teams
- Proficiency with Google Workspace, Canva, Figma; experience with AI, automation, or AI-driven workflows is a plus
- Fluent in English; additional languages such as Spanish, German, or other European languages are a plus
- Passionate about football
- Product marketing experience is a plus
