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Salary: USD 150,000 - 200,000 / annual
Suno is building the world's first creative entertainment platform powered by AI music, enabling anyone from casual users to Grammy winners to create music. The company is the fastest-growing consumer entertainment platform and is backed by leading investors including Bond Capital, Menlo Ventures, Lightspeed, IVP, and NVIDIA Ventures.
As Creative Strategy Lead, Performance Marketing, you will own the creative strategy behind Suno's performance marketing efforts, determining which audiences to reach, what messaging resonates with each segment, and how every ad campaign drives learning and growth. You'll lead a team of creative specialists and work cross-functionally with paid media, data science, and production teams to build and execute the playbook for scaling user acquisition.
Key responsibilities include:
- Owning creative strategy for performance marketing across paid social and other channels, from persona development through creative roadmap and testing plans
- Building and maintaining a persona playbook that defines messaging, creative direction, and testing strategies for each audience segment
- Running the full loop from creative analysis to actionable insights, partnering with paid media and data science teams on tagging, testing, and performance analysis
- Conducting audience research, customer interviews, and competitive analysis to identify new growth opportunities and refine targeting
- Leading and developing a team of creative specialists across UGC, AI, and brand creative, and managing external UGC agency partners
- Translating user insights back to product and go-to-market teams to drive millions of new users into the platform
This is an onsite role based in Los Angeles requiring full-time commitment and US work eligibility.
REQUIREMENTS:
- 8+ years of experience in creative strategy with deep expertise in performance marketing
- Proven track record of paid social creative strategy that drove subscriptions and conversions (not brand/awareness campaigns), with measurable results
- Experience at large, complex consumer companies with diverse audiences and multiple pricing tiers (low-price subscriptions to higher-ticket plans)
- Experience leading creative strategists and creatives while bridging creative and paid media teams
- Sharp communicator who can articulate strategy rationale and execution clearly
- Proactively identifies audience insights and demonstrates genuine care for the people being advertised to
- Bonus: YouTube or Google display creative, ASO, or lifecycle marketing experience
