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fal is the generative media ecosystem powering the next generation of AI products. We build infrastructure, tools, and model access that teams need to move from idea to production at scale. We're looking for a talented Creative Producer to create high-quality product and launch content across our marketing.
This is a hands-on role where you'll concept, edit, and produce video content yourself, working closely with marketing, product, and engineering teams. You'll move quickly—a new fal product might launch in three days, or a model partner might go live next week. You need to jump in, understand what's launching, and turn it into great video content.
Key responsibilities:
- Create launch and product videos for new fal products, features, and model releases
- Take projects from brief to final output: concepting, storyboarding, screen recording, editing, motion graphics, sound, and finishing
- Produce polished 30–60 second hero videos for major launches
- Cut launch content into short-form versions for Instagram, TikTok, X, LinkedIn, and other channels
- Create follow-up product demos, feature clips, model showcases, and supporting video content
- Capture and animate product UI, turning raw product footage into clean, compelling demos
- Use generative image, video, and audio models to create assets and incorporate AI-generated content
- Work directly with the product team to understand launches and identify the best storytelling approach
- Maintain high quality while moving quickly on short timelines
Requirements:
- Portfolio demonstrating product or technology storytelling, motion design, UI animation, and short-form content; be prepared to explain your individual contribution, timeline, and creative process for selected projects
- Excellent video editing skills with a strong portfolio of product, technology, launch, or social content
- Strong motion design skills, particularly around UI, typography, and product animation
- Ability to independently take a project from rough brief to polished final video
- Strong visual taste and sense of pacing, sound, typography, and storytelling
- Fast and resourceful; comfortable turning around great work in a few days when needed
- Comfortable working with ambiguity and figuring things out as you go
- Ability to work directly with engineers and product teams
- Understanding of how to adapt content for different social platforms and formats
- Excitement about generative AI and comfort experimenting with AI-generated image, video, and audio
- Hands-on approach: if you need an asset, you make it; if you need a screen recording, you capture it; if something isn't working, you figure out another way
Bonus qualifications:
- Experience creating launch videos or product films for technology companies
- Experience with After Effects, Premiere, Resolve, Figma, Blender, or similar tools
- Strong sound design skills
- Experience using generative AI as part of a professional creative workflow
- Experience working at a fast-moving startup or creative studio
