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Believe is a global artist development company operating in 50+ countries with 2,000+ employees. They empower artists, labels, and publishers through audience development, publishing, marketing, and distribution services. The company has a portfolio including Nuclear Blast, TuneCore, Sentric, and other leading brands, with artists generating 800+ billion streams in 2024.
In this role, you will develop and implement comprehensive marketing strategies for artists, album releases, tours, and label projects to maximize brand visibility and drive audience engagement. You will lead and oversee multi-channel marketing campaigns spanning social media, digital advertising, PR, influencer marketing, and experiential marketing to create cohesive campaigns that resonate with target audiences.
You will build, lead, and mentor a team of marketing professionals, providing direction, support, and professional development opportunities to achieve department goals and drive performance. Collaboration is central to the role—you'll work closely with A&R, artist management, creative, and digital teams to ensure marketing strategies align with artists' visions and label objectives, coordinating cross-functional efforts to launch and promote new projects effectively.
You will manage the marketing budget, allocating resources efficiently to maximize ROI while monitoring campaign performance and adjusting strategies as needed. You'll identify and develop strategic partnerships with brands, sponsors, and media outlets to expand marketing opportunities and enhance visibility of artists and projects. Finally, you'll analyze campaign performance, consumer insights, and market trends to measure success, optimize strategies, and ensure marketing efforts align with overall business goals.
Believe offers flexibility (no fixed in/out times), office perks (foosball, table tennis, free event passes, music subscription), wellbeing support through EUTELMED, transparency around secondary activities, and CSR program participation.
**Requirements:**
- Proven experience leading marketing teams and managing successful campaigns for artists, albums, or brands
- Experience creating and implementing digital marketing campaigns, content strategies, and artist development plans to drive fan engagement and new audience reach
- Strong project management skills with ability to line manage
- Excellent understanding of digital advertising and paid media
- Strong network within music and entertainment industry (advantageous)
- Passion for music and deep understanding of music landscape
- Strong knowledge of social media and online promotion strategies
- Working experience with advertising and analytical instruments on social media platforms (Instagram, YouTube, TikTok, Facebook, etc.)
- Data-driven and results-oriented with ability to analyze and use data to optimize development
- Structured and organized with ability to follow process and monitor budgets
- Knowledge of market trends, music industry developments, digital innovations, and digital marketing tools
- Excellent written and verbal communication skills
- Highly motivated and organized with excellent time management skills
- Team player with can-do attitude and creative ideas
- Bachelor's degree in marketing or related field (preferred)
