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Beautiful Destinations is a multi-award-winning travel marketing company that bridges travel, creator communities, and technology. Founded in 2012 as an Instagram account, the company now reaches 50M+ travelers and works with a network of 500+ creators, filmmakers, and storytellers globally. The company partners with tourism boards, hotel groups, and travel brands to create content across the entire traveler journey, from discovery to booking, leveraging an AI-enabled content platform and over a decade of travel performance data.
As Creative Lead based in Dubai, you will be the senior creative voice for Beautiful Destinations in the Middle East. You'll lead a year-round program for the region's largest client, including flagship campaigns and an always-on academy that develops the next generation of travel creators. Your responsibilities include:
• Concepting original campaign ideas and writing treatments for Middle East tourism, hospitality, and government brands
• Presenting and selling creative directly to senior clients (CMOs, etc.) with clarity and conviction
• Rapidly developing proposals into sharp, visual treatments and decks using design tools
• Selecting and directing cinematic creators, self-shooting directors, and social creators on flagship work
• Building and growing the creator network across the region
• Coaching academy creators and their mentors while continuously improving curriculum from a filmmaking and craft perspective
• Maintaining quality standards across campaign films, social, vertical, stills, and emerging formats
• Setting creative principles for key clients to enable fast execution without compromising brand or idea
• Using AI image and video tools daily to explore directions, visualize ideas earlier, and enhance final products while preserving authentic storytelling
• Bringing new techniques, tools, and references to the wider BD creative team
You'll work alongside the Head of Creative and Social Creative Lead as one of the people accountable for craft across the entire business. The role includes full relocation support and is permanent, full-time.
Requirements: The posting does not explicitly state years of experience, formal education, or specific certifications required. However, the role expects demonstrated expertise in creative direction, campaign development, creator management, and filmmaking/video production at a senior level, with ability to present to C-suite clients and lead creative teams.
