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Salary: USD 215,000 - 265,000 / annual
Freshworks is seeking a Creative Director to lead and scale its in-house creative studio. This role owns the strategy, operations, and output of Freshworks' internal creative function—from brand campaigns to sales enablement, events, and digital experiences—ensuring every creative touchpoint reflects the quality, clarity, and character of the Freshworks brand.
You will build and run a modern, AI-assisted creative studio that functions with the speed and accountability of an internal agency, delivering work that moves markets and earns attention.
Key Responsibilities:
- Own and operate Freshworks' internal creative studio as a center of excellence, serving brand, demand generation, product marketing, sales, and regional teams
- Define and evolve the visual and creative expression of the Freshworks brand, ensuring consistency and quality across all formats and channels
- Lead creative development across deliverables—campaigns, digital and social assets, presentations, event materials, video, motion graphics, and sales collateral
- Build scalable creative operations: intake workflows, briefing processes, project management systems, and quality review frameworks that allow the studio to run with agency-level discipline
- Partner closely with teams across marketing to ensure creative work brings the Freshworks narrative to life with precision and impact
- Drive adoption of AI-assisted design tools to accelerate production, expand creative capacity, and enable rapid iteration without sacrificing craft
- Establish and maintain a design system and asset library that empowers internal teams to produce on-brand work independently
- Define and track creative performance metrics—asset utilization, production velocity, stakeholder satisfaction, and downstream impact on campaign performance
- Build, lead, and grow a team of designers, art directors, motion artists, and creative producers
Requirements:
- 10+ years of experience in creative direction, brand design, or in-house studio leadership, with at least 3 years managing multidisciplinary creative teams
- A strong portfolio demonstrating brand-building work across digital, campaign, and product marketing contexts
- Deep understanding of visual design, art direction, motion, and how great creative drives business outcomes
- Strong background in B2B SaaS or technology marketing, with the ability to make complex products feel clear and compelling
- Proven ability to build and scale an in-house creative function, including operations, process, and team structure
- Fluency in the modern design toolchain: Figma, Adobe Creative Suite, and emerging AI-assisted design and production tools
- Ability to balance creative vision with operational rigor—knowing when to push the work and when to ship it
- Experience partnering cross-functionally with brand, content, product marketing, sales, and executive communications
- Excellent communication and executive presence; able to present creative strategy and rationale to senior leadership with clarity and confidence
