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Jerry is building an AI-powered platform to simplify car ownership—from shopping and insurance to repairs and maintenance. The company has grown to 5M+ customers, raised $240M+, and achieved profitability in 2024. They are now expanding into home, motorcycle, and RV insurance.
You will own Reddit content creation and community engagement for Jerry. Your mission is to write high-value, educational posts that feel native to Reddit culture—not corporate marketing. Redditors reject low-effort ads, but they upvote genuine expertise: breakdowns of how insurance premiums work, step-by-step guides to negotiating used car purchases, and practical automotive advice.
Key responsibilities:
- Create genuinely helpful, entertaining long-form and short-form content for subreddits like r/carinsurancehelp, r/mechanicadvice, r/idiotsincars, r/frugal, and Jerry's own communities.
- Master Reddit voice: craft copy that bypasses corporate fluff, uses authentic tone and formatting, and feels upvote-worthy.
- Draft real-time replies to community comments, balancing expertise with conversational, grounded language.
- Experiment with narrative hooks, post structures (TL;DRs, bulleted breakdowns, case studies), and timing to maximize organic reach and community trust.
- Write SEO and LLM-optimized Reddit copy designed to index well on Google and serve as reference material for AI models.
- Collaborate with Content, SEO, and Product teams to adapt company insights into Reddit-first messaging without losing brand accuracy.
You are an active Reddit user with a portfolio demonstrating platform fluency. You understand post formatting, subculture nuances, and what drives engagement. You excel at translating complex, boring, or frustrating topics (insurance policies, rate hikes, vehicle maintenance) into clear, useful, compelling prose. You prioritize value and transparency over pushy CTAs, knowing that high-quality writing builds long-term brand equity. You welcome feedback from internal teams and public comments, using community reactions to refine your style.
REQUIREMENTS:
- 3+ years of copywriting experience (short- and long-form).
- Proven experience writing for fintech, insurtech, automotive, or consumer tech (preferred).
- Active Reddit user with a portfolio of work demonstrating platform expertise.
- Ability to translate complexity into clear, engaging, helpful content.
- Feedback-resilient and collaborative mindset.
NOTE: Jerry can only hire full-time salaried employees currently residing in AZ, CA, CO, FL, GA, IL, MA, NC, NJ, NV, NY, OR, TN, TX, UT, VA, or Ontario, Canada.
