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Skydropx is innovating logistics across Latin America and seeks a Copywriter to join a dynamic, ambitious, and multicultural team. This role sits at the intersection of creative strategy and data-driven optimization, owning the voice and messaging across all customer touchpoints.
Key Responsibilities:
- Create persuasive, high-impact copy for multiple formats: social media, video, email, newsletters, push notifications, and in-app messaging, each tied to clear business objectives.
- Personalize communication at scale by adapting messages based on customer behavior, preferences, and lifecycle stage to maximize relevance and engagement.
- Lead creative collaboration with the design team to ensure message-image coherence and elevate the narrative and visual quality of campaigns.
- Design and execute A/B tests on tone, style, and CTAs, using results to iterate and continuously improve content effectiveness.
- Serve as brand voice custodian, ensuring all content consistently reflects the brand's tone, personality, and values across all touchpoints.
- Translate performance metrics into actionable insights and strategic recommendations that optimize communication strategies.
- Contribute to content and communication strategy development, bringing editorial vision beyond tactical execution.
Work Schedule: Monday–Friday, 9:00 AM–7:00 PM (CST/CDMX time).
Requirements:
- Bachelor's degree in Marketing, Advertising, Linguistics, Literature, or Communications.
- Mastery of copywriting frameworks (AIDA, PAS, StoryBrand, etc.).
- Ability to write in adaptable tones for different brands and buyer personas.
- Knowledge of UX writing and microcopy (push notifications, CTAs, forms).
- Strong original thinking and creativity.
- Excellent oral and written communication skills.
- Versatile writing ability across formats and contexts.
- Research and analytical capabilities.
Desirable:
- Experience in eCommerce or startups.
- Experience with digital products operating across multiple countries.
