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Salary: EUR 3,000 - 4,000 / monthly
CloudTalk is an AI-powered business phone system and AI Voice Agent platform serving 160+ countries, backed by $36M in funding from KPN Ventures, Point Nine, and HenQ. The company is a Series B SaaS scale-up with 200 employees, focused on helping small and mid-sized businesses make more calls, handle more conversations, and deliver better customer experiences through integrated business calling, AI-powered call intelligence, and autonomous AI voice agents.
You will lead the content team responsible for CloudTalk's inbound marketing machine. The content operation is already established and performing at the top of its class—ranking in Google and being cited by major LLMs (ChatGPT, Perplexity, Gemini, AI Overviews). Your role is to maintain this performance while pushing it further as search and AI continue to evolve.
Key responsibilities include:
**Team Leadership**: Manage and coach a team of 6 copywriters through 1:1s, feedback, career development, and hiring. Set clear expectations on output, quality, and ownership. Build a culture where feedback flows openly and improvement ideas come from everyone.
**Editorial Quality**: Own the editorial standard across accuracy, depth, voice, structure, and product truth. Review and edit content before publication, ensuring the team improves over time rather than becoming dependent on you. Maintain alignment with brand voice and product reality. Strategically integrate AI tools into the content workflow to raise speed and quality without lowering standards.
**Cross-functional Execution**: Work day-to-day with the SEO team on keyword strategy, topic clusters, briefs, and content refreshes. Optimize content for both classic search and LLM answers (GEO/AEO) through structure, entities, citations, and freshness. Sync with web, technical SEO, and design teams on publishing, page templates, internal linking, and site performance. Partner with Product Marketing and Sales to ensure content reflects real customer problems and supports the buying journey.
**Performance & Planning**: Translate team OKRs into quarterly content plans and weekly execution rhythms. Track key metrics: rankings, LLM visibility, organic traffic, conversions, and pipeline created from content. Review results regularly, double down on what works, cut what doesn't, and report on performance with clear recommendations on where to invest next.
CloudTalk offers unlimited PTO (30 days/year is normal), fully remote or hybrid work from European hubs, a resident coach for recurring 1:1 career conversations, transparent job-leveling framework, equity earned over time based on seniority/tenure/impact, flexible hours, four "Recharge Fridays" per year (all-company days off), two annual offsites, and referral bonuses up to €5,000.
**Requirements**:
- 3+ years in content for B2B SaaS, including at least 1 year leading writers or a content team
- Proven track record of content that drove measurable results: traffic, conversions, pipeline
- Strong SEO knowledge and genuine interest in how LLMs and AI search pick and cite content
- Excellent English editor who can distinguish good from great and explain why
- Data-driven mindset: comfortable with GA4, Search Console, Ahrefs/Semrush or similar tools, and working with OKRs
- Builder mindset: appreciate a working machine but always looking for what's next; open to feedback on your own work
**Nice to have**:
- Experience in telephony, VoIP, contact center, CX, or sales tech
- Experience with HubSpot CMS
- Experience building AI-assisted content workflows
- Additional languages
