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knownwell is a weight-inclusive healthcare company delivering obesity care, primary care, nutrition counseling, and health coaching through a hybrid in-clinic and virtual model. Backed by $50M in funding from CVS Health Ventures, a16z Bio + Health, Flare Capital, MassMutual, and Intermountain Ventures, the company is scaling rapidly to expand access to evidence-based obesity care nationwide.
As Content Marketing Manager, you will report to the Sr. Manager of Content and own the full content strategy and execution across multiple patient-facing channels. This is a high-visibility, hands-on role where your work directly influences patient trust, engagement, and perception of knownwell's stigma-free care model.
Key responsibilities include:
• Website: Own the public website, collaborating with designers and developers on SEO-optimized copy, clinician bios, and ongoing updates to reflect business needs.
• Blog: Develop and execute blog content strategy, producing articles in partnership with the SEO and clinical teams.
• Printed collateral: Manage all printed materials including brochures, flyers, referral materials, and patient educational resources in collaboration with design.
• Monthly newsletter: Execute the patient-facing newsletter end-to-end, including content strategy, copywriting, and HTML template customization with the lifecycle marketing team.
• Webinars: Produce monthly patient-facing webinars in collaboration with knownwell clinicians.
• Third-party listings: Coordinate content and manage reviews across Google Business Profiles, Yelp, HealthGrades, and similar platforms.
• User research: Conduct user surveys and compile voice-of-customer reports.
• Brand consistency: Ensure brand voice, tone, and messaging align with knownwell's mission across all owned channels, acting as an internal brand ambassador.
• Cross-functional collaboration: Partner with clinical, care, operations, design, and engineering teams to translate medical information into accessible, empathetic, and engaging content.
Requirements:
• 4+ years of experience in content marketing, brand communications, or related field
• Proven experience working in a startup environment
• Demonstrated success developing and executing content strategies across multiple channels, particularly in healthcare, wellness, or mission-driven industries
• Exceptional writing, editing, and storytelling skills with ability to adapt tone for different audiences (patients vs. providers, clinical vs. lifestyle)
• Comfort working with data and translating insights into content optimizations
• Deep empathy and sensitivity regarding healthcare communications, especially related to obesity, weight, and stigma
• Highly organized with ability to manage multiple projects and stakeholders
• Familiarity with tools such as Webflow, Canva, Figma, Google Business Profiles, Braze, Airtable, and Zoom webinar functionality
• Experience managing contracted designers and developers to assign work and align on deliverables
