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Greenboard is building an AI-native compliance operating system for financial institutions, RIAs, fintechs, private funds, and hedge funds. Founded by engineers from Amazon, Google, and unicorn startups, backed by Y Combinator and General Catalyst with $20M+ raised, the company is growing rapidly with brand-name financial institutions as customers.
As Content Marketing Manager, you will own the entire content engine end-to-end, reporting to leadership and collaborating closely with founders, Sales, Product, and the Events Marketing Manager. Your responsibilities include:
- LinkedIn organic strategy: ship 3–5 posts per week across company and executive channels (product launches, customer stories, podcast clips, founder perspectives); grow engagement from ideal customer profile and convert to sales conversations
- Thought leadership program: develop articles, guides, regulatory explainers, and opinionated takes on compliance trends for CCOs, CTOs, and compliance buyers
- Customer story engine: source, interview, approve, and publish customer stories; repurpose into case studies, quotes, short video, social posts, and sales one-pagers
- Podcast production and growth: guest sourcing, episode prep, packaging, and content clipping for distribution
- Newsletter ownership: editorial calendar, writing, list growth, and performance tracking
- Product launch content: messaging, one-pagers, decks, emails, website copy; partner with Product on roadmap communications
- Sales and partner enablement: create one-pagers, decks, case studies, demo scripts, and partner toolkits
- Event content strategy: collaborate with Events Marketing Manager on webinar topics, speaker content, and post-event recaps
- SEO foundations: keyword research, pillar pages, publishing cadence; earn links through podcast guesting and partner content
- Paid campaign support: creative and copy for campaigns and landing pages; track content performance against meetings and pipeline metrics
You will ship frequently in a fast-moving early-stage environment with high ownership and resourcefulness expected.
REQUIREMENTS:
- 3+ years in B2B SaaS content marketing with a portfolio of self-written, shipped work
- Excellent writer capable of translating complex, technical, or regulatory ideas into clear, sharp, readable content; comfortable writing in founder voice and company voice
- Range across formats: long-form articles, LinkedIn posts, case studies, email, scripts, sales collateral
- Experience running editorial calendars and shipping consistently without sacrificing quality
- Working knowledge of SEO and content distribution; comfort tying content to engagement, meetings, and pipeline
- Strong interviewer and editor who can extract compelling stories from customers and subject matter experts
- Experience writing for financial services, fintech, compliance, legal, or another regulated industry is a strong plus
- Hustle, resourcefulness, and ownership suited to early-stage startup
- Must be able to work from NoMad, NYC office 5 days per week
