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AfterShoot is building AI-powered post-processing tools for photographers globally, with 200K+ active users and double-digit ARR in under 4 years. The company is backed by strong investors and operates a fast-growing, mission-driven team.
As Content Marketing Manager, you will own the execution of AfterShoot's content strategy end-to-end. Your responsibilities include:
• Develop and execute the content strategy across all channels, from planning and briefing through writing, editing, and publishing independently
• Grow the Aftershoot blog into a go-to resource for photographers, optimized for search rankings and AI-generated answers
• Create long-form, conversion-focused content including MOFU/BOFU blog posts, comparison pages, ebooks, guides, templates, and gated assets designed to drive signups and trials
• Execute SEO and AEO processes: conduct keyword and intent research, write detailed briefs, manage internal linking, and refresh existing content regularly
• Own content distribution and repurposing across newsletter, social media, and partner channels to maximize reach within the photographer community
• Manage freelancers and agencies, serving as the final quality gatekeeper for all published content
• Conduct interviews with photographers, product teams, and internal experts to ensure content reflects genuine insights rather than surface-level rewrites
• Track and report on performance metrics (traffic, rankings, conversions, trials, pipeline contribution) and translate insights into actionable improvements
• Collaborate with design, product, SEO, and lifecycle teams to maintain consistent messaging and brand voice
You will report to Vrushti and work alongside Sriyanka, Vasundhara, and the broader Aftershoot team.
REQUIREMENTS:
• 4–5 years of content marketing experience, ideally at a SaaS company (B2B or B2SMB)
• Portfolio demonstrating long-form and conversion-focused work: ebooks, gated content, MOFU/BOFU blogs, comparison pages
• Strong hands-on SEO skills with proven track record growing organic traffic and MQLs; ability to write detailed briefs
• Experience distributing and repurposing content across multiple channels (not just creation)
• Sharp editorial eye: ability to elevate freelancer drafts to publication quality and distinguish between adequate and excellent work
• Demonstrated ability to own projects end-to-end with minimal supervision
• Comfort with analytics and SEO tools (GA4, Search Console, PostHog, Ahrefs, Semrush, or similar)
• Familiarity with photography or creator tools is a plus
