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Watershed is an enterprise sustainability platform used by companies like Airbnb, Carlyle Group, FedEx, Visa, and Dr. Martens to manage climate and ESG data, produce audit-ready metrics for regulatory reporting (including CSRD), and drive real decarbonization.
As a Content Marketer, you will own the brand and educational content strategy that demonstrates how Watershed's platform drives climate outcomes for customers. You'll create longform demand-generation content, manage social media presence, optimize for search, and handle the operational side of content production including tracking systems and performance reporting.
Key responsibilities include:
- Writing longform demand-gen content based on customer interviews, webinar recordings, and internal documentation
- Owning social content strategy, particularly LinkedIn, including developing employee activation programs
- Creating SEO and AEO-optimized content
- Repurposing longform and case study content into short-form social and blog posts
- Building and maintaining a content tracking system covering customer stories, social assets, gated content, and blog posts
- Tracking and reporting on content performance metrics
- Creating and editing multimedia content (audio and video)
- Coordinating interviews and reviews across multiple stakeholders including subject matter experts, customers, and leadership
You should have experience creating and maintaining B2B social presence, strong longform and shortform writing skills, basic video and audio editing capabilities, and comfort with content calendars and tracking systems. Project management skills and comfort responsibly using AI in workflows are important. Experience with sustainability is a plus.
The role is based in San Francisco with a 4-day-per-week office requirement. Watershed has hub offices in San Francisco, New York, London, and Mexico City, with satellite offices in Denver, Sydney, Paris, and Berlin.
