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Consumer & Market Research Manager (m/w/d)

Mya Systems - Düsseldorf, NRW, Germany - Hybrid

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The Stepstone Group is seeking a Consumer & Market Research Manager to join their team in Düsseldorf. In this role, you will move beyond pure data analysis to directly influence product strategy, marketing initiatives, and business outcomes through actionable insights. Key responsibilities include: - Conducting customer, market, and labor market analyses tailored to different stakeholder groups, developing content, studies, and thought leadership pieces - Analyzing market, product, and competitive data to identify trends and new market opportunities - Translating customer, market, and product data into concrete recommendations for product development and go-to-market strategies - Developing compelling value propositions around customer benefits, target segments, and market positioning - Providing data-driven foundations for marketing campaigns, product launches, and communications initiatives - Creating presentations, competitive analyses, and reports for sales and product teams - Building dashboards and reporting systems that make key metrics transparent and accessible - Ensuring insights are easily discoverable and integrated into organizational decision-making Required qualifications: - Bachelor's degree in Business Administration, Economics, Marketing, Communications, Statistics, or related field - Experience in product marketing, consumer insights, commercial strategy, or lifecycle marketing with strong knowledge of market or labor market research, including quantitative methods, trend analysis, and segmentation - Fluent German and English (written and spoken) - Proven ability to translate customer needs, market trends, and business opportunities into successful product and marketing strategies - Proficiency with Qualtrics or similar survey tools - Strong interest in AI tools and practical application in daily work - Hands-on experience with at least one AI assistant or LLM-based tool (Claude, ChatGPT, Gemini, etc.) - Ability to synthesize complex data into clear, actionable recommendations - Strong business acumen with focus on revenue potential, customer value, and product positioning - Capability to support diverse stakeholders with data-driven analysis and recommendations The Stepstone Group operates over 20 brands across 30+ countries with approximately 4,000 employees, focused on creating the perfect match between job seekers and employers globally. The company offers a hybrid work model, 30 days vacation plus additional holidays, occupational pension, volunteer days, in-house gym, subsidized wellness benefits, and a dog-friendly office.

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