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Diana Health is a network of modern women's health practices partnering with hospitals to reimagine maternity and women's healthcare. The company combines tech-enabled, wellness-focused care with clinical systems that drive quality improvement and work-life balance for providers.
As Community Outreach and Engagement Manager, you will own brand building, outreach, and community development across Arlington, TX and surrounding areas. You will serve as the face of Diana Health in the region, raising awareness about the practice and services to build and nurture networks of patients, referring providers, and community partners.
Key responsibilities include:
**Community and Brand Development:** Articulate Diana Health's mission, care model, and differentiators throughout the community. Research and build partnerships with key community hubs where women gather. Stay knowledgeable about the care model, services, provider team, and scheduling.
**Provider & Birth Community Referral Network:** Build and nurture relationships with local providers (primary care, pediatricians, urologists, fertility practices) and birth community members (doulas, lactation consultants, massage therapists, chiropractors). Visit practices to provide education, host lunch-and-learn meetings, offer tours, and ensure closed-loop communication on referrals. Maintain and update local resource recommendation guides and manage CRM database.
**Digital Marketing:** Own setup and maintenance of local Google Business Profile. Participate in local Facebook groups and online communities where women discuss healthcare. Assist in capturing patient testimonials and participate in social media sharing.
**Event Marketing:** Host and sponsor community events. Create and manage annual outreach plan and calendar targeting birth community members, referring providers, hospital partners, and potential patients. Identify co-marketing opportunities and hyperlocal marketing initiatives. Represent Diana Health in local organizations, networking groups, and civic initiatives.
**Central Team Collaboration:** Maintain practice team webpage with bios and headshots. Share collateral needs with marketing team. Capture photos and videos for digital channels. Support local marketing and PR opportunities. Maintain and analyze key performance data. Work with Practice Manager on patient experience and volume. Develop relationships with partner hospital.
You are mission-driven, passionate about women's health, highly social, entrepreneurial, results-oriented, and a strong communicator. You thrive in fast-paced environments, handle ambiguity well, and work collaboratively. You must be available for evenings and weekends for events and have reliable personal transportation.
**Requirements:**
- Bachelor's degree
- Previous experience in sales or relationship-building in diverse communities
- Available evenings and weekends for events
- Access to reliable personal transportation
- Ability to develop, work against, and manage budgets
- Excellent interpersonal, oral, and written communication skills
- Strong meeting facilitation and presentation skills
- Strong project planning, organizational, and data management competency
- Technologically proficient with CRM systems, reporting tools, and various technology platforms
- Bonus: experience with content creation, design tools like Canva, and social media
