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Salary: EUR 110,000 - 0 / annual
Besco, a Belgian healthcare technology company now part of Banyan Software, is seeking a Commercial Director to build and lead its commercial function from the ground up. This is a founder-style role reporting directly to the CEO, responsible for designing and executing the entire commercial engine for one of Besco's core products in the medical sector.
Besco specializes in mission-critical software solutions for hospitals, healthcare providers, and insurance organizations, covering medical billing, reimbursement data, regulatory compliance, and surgical instrument traceability. The company has a strong established presence in Belgium and is now entering an exciting phase of international expansion as part of Banyan Software's global portfolio.
As Commercial Director, you will own all aspects of revenue generation: new client acquisition, account expansion, tender strategy, pipeline management, and revenue performance. You will develop and execute a comprehensive commercial strategy aligned with Besco's growth objectives, lead revenue generation across existing and new markets, and identify opportunities for new business, upselling, cross-selling, and strategic partnerships. You will strengthen relationships with hospitals, healthcare providers, insurance organizations, and key stakeholders, and drive international expansion by identifying and developing new markets for Besco's healthcare software solutions.
You will take ownership of sales pipeline, forecasting, and commercial performance, ensuring a structured and data-driven approach. You will lead complex, consultative sales processes engaging with senior decision-makers and navigating healthcare procurement cycles. Collaboration is essential—you will work closely with product, technical, and operational teams to ensure commercial priorities align with customer requirements and market opportunities. You will also develop and optimize commercial processes, pricing strategies, and go-to-market initiatives to support scalable, profitable growth, and act as a senior representative of Besco, building strategic relationships and increasing brand awareness across the healthcare technology sector.
This is a builder role with internal development responsibilities. You will design and execute the commercial machine, not inherit one.
QUALIFICATIONS:
- Proven experience in a senior commercial leadership position (Commercial Director, Sales Director, Head of Sales, or similar) ideally within B2B software or SaaS
- Strong track record of delivering revenue growth, developing commercial strategies, and successfully expanding into new markets
- Experience within healthcare technology, hospital software, medical devices, or another complex, regulated B2B environment (highly advantageous)
- Demonstrable success managing complex, consultative sales cycles involving multiple stakeholders, senior executives, and procurement teams
- Strong commercial acumen with experience in revenue forecasting, pipeline management, pricing, contract negotiations, and commercial performance
- Entrepreneurial, hands-on leadership style comfortable operating within a specialist, growing software business and balancing strategic direction with day-to-day execution
- Experience developing international business opportunities, building strategic partnerships, and establishing relationships across new geographical markets
- Excellent communication, negotiation, and stakeholder management skills with ability to influence both technical and non-technical audiences
- Collaborative and results-oriented mindset with ability to work effectively alongside product, engineering, and operational teams
- Fluency in Dutch and English; French language skills considered a strong advantage for engaging with customers across the Belgian healthcare market
