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Rohlik is seeking a Category Manager for Wine & Alcohol to own the commercial performance of this high-growth category. This is a hands-on role where you will directly drive category revenue, margins, and customer proposition.
Key Responsibilities:
- Own category performance: Deliver on sales, margin, and profitability targets across assigned Alcohol & Wine categories.
- Drive supplier management: Lead commercial negotiations, annual reviews, and Joint Business Planning with major FMCG and specialized alcohol suppliers to secure best terms, innovations, and growth opportunities.
- Optimize assortment & pricing: Continuously evaluate product mix, pricing structures, and promotions to maintain competitive and profitable customer offering.
- Launch & innovate: Drive end-to-end commercial evaluation and market launch for new products, seasonal activations, and brand expansions.
- Analyze & act: Monitor market trends, competitor activity, and internal data to translate sales insights into concrete commercial actions.
- Cross-functional collaboration: Work with Marketing on promotional campaigns and partner with Supply Chain to optimize inventory and minimize out-of-stocks.
You will work closely with the Senior Category Manager in a fast-paced, data-driven environment with minimal corporate bureaucracy. The role offers direct negotiation power with major suppliers and the autonomy to execute strategies supported by data.
Requirements:
- 2–3 years of experience in Category Management, Buying, or Commercial Purchasing specifically within the Alcohol & Wine market.
- Proven negotiation track record managing supplier relationships and driving commercial negotiations with major FMCG or beverage suppliers.
- Strong commercial acumen: deep understanding of margin optimization, pricing tactics, promotional strategy, and product life-cycle management.
- Analytical mindset with ability to navigate category data, draw clear conclusions, and make decisive, revenue-generating moves.
- Advanced English and fluent Hungarian.
- Strong communication and stakeholder management skills.
Desirable:
- Established network within local and international Alcohol & Wine supplier community.
- Practical knowledge across diverse segments (premium spirits, craft beers, private-label, mainstream wines).
- Previous experience in e-commerce or fast-paced retail environments.
